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Maui County · Hawaii

ZIP code 96770

Population, income, housing costs and the sales tax rate charged on purchases inside ZIP 96770 — Census 2019-2023 ACS 5-year, no modelled estimates.
Population
548

ZCTA residents

Median income
$56,591

Household, past 12 months

Median home
$362,300

Owner-occupied value

Sales tax
4%

Hawaii state rate

Quick answer

ZIP 96770 sits in Maui County, Hawaii and is home to 548 people. Median household income is $56,591, the median home is worth $362,300 and median gross rent is $1,125. 50.8% of households own their home, and purchases are taxed at 4% (Hawaii state rate).

County
Maui County

FIPS 15009

State
Hawaii (HI)

97 ZIPs covered

Area codes
Not published

No NANPA match for this ZIP

Metro area
Outside covered metros

Rate jurisdiction used for tax

The numbers for 96770

American Community Survey 2019-2023 ACS 5-year estimates for this ZCTA.

Population
548ZIP 96770 residents
Median household income
$56,591Past 12 months, inflation adjusted
Median home value
$362,300Owner-occupied units
Median gross rent
$1,125Rent plus utilities, monthly
Median age
59.9 yrsAll residents
Homeownership rate
50.8%Owner-occupied households

ZIP 96770 in context

How this area compares with national benchmarks.

ZIP 96770 is a very small community in Maui County, Hawaii, with 548 residents counted in the Census American Community Survey 2019-2023 ACS 5-year estimates, which places it #80 of 97 ranked by population — larger than 17% of them. The median age here is 59.9 years against 39.1 nationally, a markedly older profile that usually tracks retirees staying put and younger households leaving for work. At this population the ACS sample is small, so the margin of error around every dollar figure below is wide — treat the numbers as a band, not a point, and expect them to move between annual releases without the place itself changing.

Households in ZIP 96770 earn a median of $56,591 a year, 27.9% below the national figure of $78,538. The median is the midpoint household, not an average, so a handful of very high earners cannot drag it upward the way they distort a mean. Poverty reaches 19.7% of residents here, well above the 12.4% national rate, which is the single clearest signal in this dataset that median income here is carried by a narrow band of households.

The typical owner-occupied home in ZIP 96770 is valued at $362,300, 19.4% above the national figure, while median gross rent runs $1,125 a month, 20% below the national figure, or roughly $13,500 across a full year. A household on the local median income would put about 23.9% of gross pay toward that rent against the federal 30% cost-burden threshold, so renting here is within the standard affordability guideline. The home-price-to-income ratio works out to 6.4×, against roughly 3.9× nationally, so buying is out of reach on local earnings alone and the ownership market leans on outside income, equity or dual high earners. 50.8% of occupied homes are owner-occupied versus 65% nationally, so the market leans more heavily on renters. The rent line includes utilities paid by the tenant, a definition worth remembering when comparing it against a landlord's quoted rate.

Home values sit at 6.4× median household income, far past the 3.9× national mark, so ownership costs here are set by something other than local wages — second homes, retirees with equity, or commuters earning elsewhere. A median age of 59.9 puts ZIP 96770 well into retirement-weighted territory, which pulls median household income down even where household wealth is high, because retirement draws are counted differently from wages.

Every value on this page is published directly by the Census for this area — nothing is modelled or interpolated. Small-area estimates still carry wider margins of error than state or national figures, so check the linked ACS tables before relying on them for lending, appraisal or legal work.

Reading ZIP 96770 in context

How 96770 sits inside Maui County and Hawaii.

ZIP 96770 is tabulated inside Maui County, Hawaii, one of 14 ZIP areas the Census publishes for that county and 97 across Hawaii. Fewer than 2,500 people are counted here, so the ZIP behaves like a village delivery route rather than a neighbourhood. County assignment on this page follows the largest share of the ZIP's land area, which matters where a delivery route crosses a county line: mail addressed to 96770 can be handled by a post office in a neighbouring county even though the tabulation area is filed here.

Against its own county, 96770 reports a median household income of $56,591, 39% below the $92,313 county median, and 38% below the $91,429 typical HI ZIP. Owner-occupied homes are valued at a median of $362,300, 55% below the county figure and 51% below the statewide ZIP median. Rent is reported gross — the contract amount plus tenant-paid utilities — at $1,125 a month, which is why it reads higher than the advertised rent on a listing for the same unit.

Hawaii charges 4% statewide, and local governments overlapping 96770 may add county, city or special-district levies on top. We publish the state floor for this ZIP rather than guessing a combined figure, because ZIP boundaries and taxing-district boundaries were drawn for different purposes and do not line up.

Everything above comes from the Census Bureau American Community Survey 2019-2023 ACS 5-year estimates for this ZIP Code Tabulation Area, with sales tax rates traced to the state revenue agency. Five-year estimates pool sixty months of responses, so they are stable enough to compare 96770 with its neighbours but always trail the current year, and any value the Census suppressed for sample size is shown as unpublished rather than filled in with a model.

Sales tax in 96770

What a purchase inside this ZIP costs at checkout.

Rate applied
4%State base rate only
Tax on $100
$4Rounded to the dollar
Tax on $1,000
$40Before any exemptions

Hawaii levies 4% statewide, and counties, cities and special districts inside this ZIP can add their own local rate on top. Check the county page for the local component before you quote a price.

Affordability in this ZIP

Derived from the Census medians above — indicative, not an offer.

Rent burden
24%Median rent ÷ median income
Price-to-income
6.4×Home value ÷ household income
Est. mortgage
$1,880/mo20% down, 30-yr at 6.75%
Poverty rate
19.7%Residents below poverty line

A rent burden above 30% is the federal threshold for cost-burdened households, and a price-to-income multiple above 4× is generally considered a stretched housing market. The mortgage figure is principal and interest only — taxes, insurance and HOA dues are extra.

How 96770 compares

ZIP 96770 against the median ZIP in Maui County and across Hawaii.

MeasureZIP 96770County medianState medianvs state
Median household income$56,591$92,313$91,429-38%
Median home value$362,300$804,400$734,350-51%
Median gross rent$1,125$1,796$1,770-36%
Population5487,3164,396-88%

Medians are computed across the 14 ZIP areas in Maui County and the 97 ZIP areas in Hawaii.

Statewide rank

Where this ZIP places among all 97 Hawaii ZIP areas.

Income

richer than 5% of 80 state ZIPs

#76
Home value

above 10% of 82 state ZIPs

#74
Population

larger than 18% of 97 state ZIPs

#80

Comparable ZIP codes

Hawaii ZIP areas with almost the same household income.

ZIPCountyIncomeHome valueRent
96729Maui County$54,500$199,200$878
96771Hawaii County$59,092$291,400$1,161
96772Hawaii County$61,250$396,300$1,509
96713Maui County$51,500$606,900$2,423
96777Hawaii County$63,438$227,200$650
96785Hawaii County$64,213$330,500$1,292

Nearby ZIP codes

Other ZIP codes filed under Maui County.

Adjacent ZIP Codes

Other ZIP codes in Maui County, Hawaii.

ZIP 96770 questions

Common questions about this ZIP code.

Where is ZIP code 96770?
ZIP 96770 lies mostly in Maui County, Hawaii. County assignment follows the largest share of land area, so a ZIP straddling a county line is filed under its dominant county.
What sales tax do I pay in 96770?
Hawaii charges 4% statewide, plus any county, city or district rate that applies locally.
Is 96770 expensive to live in?
Median rent runs $1,125 a month, about 24% of median household income, and the median home is worth $362,300 — -51% against the typical Hawaii ZIP.
Is a ZCTA the same as a postal ZIP code?
Not exactly. The Census builds ZIP Code Tabulation Areas from the ZIP codes of addresses inside each census block, so a ZCTA can differ slightly from the USPS delivery route of the same number, and PO-box-only ZIPs have no ZCTA at all.

Related pages for this area.

Sources & transparency

Every figure on this page is a published estimate for ZIP Code Tabulation Area 96770, except the affordability ratios and mortgage estimate, which we derive from those medians and label as estimates.

Last reviewed December 2024. Figures are published for reference and can change; verify with the source agency before filing or contracting. How we build and check this data.