Maui County · Hawaii
ZIP code 96708
- Population
- 11,452
- Median income
- $99,224
- Median home
- $1,032,800
- Sales tax
- 4%
ZCTA residents
Household, past 12 months
Owner-occupied value
Hawaii state rate
Quick answer
ZIP 96708 sits in Maui County, Hawaii and is home to 11,452 people. Median household income is $99,224, the median home is worth $1,032,800 and median gross rent is $2,284. 66.9% of households own their home, and purchases are taxed at 4% (Hawaii state rate).
- County
- Maui County
- State
- Hawaii (HI)
- Area codes
- Not published
- Metro area
- Outside covered metros
FIPS 15009
97 ZIPs covered
No NANPA match for this ZIP
Rate jurisdiction used for tax
The numbers for 96708
American Community Survey 2019-2023 ACS 5-year estimates for this ZCTA.
- Population
- 11,452ZIP 96708 residents
- Median household income
- $99,224Past 12 months, inflation adjusted
- Median home value
- $1,032,800Owner-occupied units
- Median gross rent
- $2,284Rent plus utilities, monthly
- Median age
- 40.3 yrsAll residents
- Homeownership rate
- 66.9%Owner-occupied households
Sales tax in 96708
What a purchase inside this ZIP costs at checkout.
Hawaii levies 4% statewide, and counties, cities and special districts inside this ZIP can add their own local rate on top. Check the county page for the local component before you quote a price.
Affordability in this ZIP
Derived from the Census medians above — indicative, not an offer.
A rent burden above 30% is the federal threshold for cost-burdened households, and a price-to-income multiple above 4× is generally considered a stretched housing market. The mortgage figure is principal and interest only — taxes, insurance and HOA dues are extra.
How 96708 compares
ZIP 96708 against the median ZIP in Maui County and across Hawaii.
| Measure | ZIP 96708 | County median | State median | vs state |
|---|---|---|---|---|
| Median household income | $99,224 | $92,313 | $91,429 | +9% |
| Median home value | $1,032,800 | $804,400 | $734,350 | +41% |
| Median gross rent | $2,284 | $1,796 | $1,770 | +29% |
| Population | 11,452 | 7,316 | 4,396 | +161% |
Medians are computed across the 14 ZIP areas in Maui County and the 97 ZIP areas in Hawaii.
Statewide rank
Where this ZIP places among all 97 Hawaii ZIP areas.
- Income
- #24
- Home value
- #10
- Population
- #34
richer than 70% of 80 state ZIPs
above 88% of 82 state ZIPs
larger than 65% of 97 state ZIPs
Comparable ZIP codes
Hawaii ZIP areas with almost the same household income.
Nearby ZIP codes
Other ZIP codes filed under Maui County.
ZIP 96708 questions
Common questions about this ZIP code.
- Where is ZIP code 96708?
- ZIP 96708 lies mostly in Maui County, Hawaii. County assignment follows the largest share of land area, so a ZIP straddling a county line is filed under its dominant county.
- What sales tax do I pay in 96708?
- Hawaii charges 4% statewide, plus any county, city or district rate that applies locally.
- Is 96708 expensive to live in?
- Median rent runs $2,284 a month, about 28% of median household income, and the median home is worth $1,032,800 — +41% against the typical Hawaii ZIP.
- Is a ZCTA the same as a postal ZIP code?
- Not exactly. The Census builds ZIP Code Tabulation Areas from the ZIP codes of addresses inside each census block, so a ZCTA can differ slightly from the USPS delivery route of the same number, and PO-box-only ZIPs have no ZCTA at all.
Keep going
Related pages for this area.
Sources & transparency
- US Census Bureau, ACS 2019-2023 5-year estimates — 2019-2023 ACS 5-year — population, income, housing
- Census 2020 ZCTA-to-county relationship file — County assignment by largest land-area overlap
- Hawaii Department of Taxation — Sales tax rates and local add-ons
Last reviewed December 2024. Figures are published for reference and can change; verify with the source agency before filing or contracting. How we build and check this data.