Maui County · Hawaii
ZIP code 96753
- Population
- 29,249
- Median income
- $87,948
- Median home
- $958,400
- Sales tax
- 4%
ZCTA residents
Household, past 12 months
Owner-occupied value
Hawaii state rate
Quick answer
ZIP 96753 sits in Maui County, Hawaii and is home to 29,249 people. Median household income is $87,948, the median home is worth $958,400 and median gross rent is $2,076. 61.9% of households own their home, and purchases are taxed at 4% (Hawaii state rate).
- County
- Maui County
- State
- Hawaii (HI)
- Area codes
- Not published
- Metro area
- Outside covered metros
FIPS 15009
97 ZIPs covered
No NANPA match for this ZIP
Rate jurisdiction used for tax
The numbers for 96753
American Community Survey 2019-2023 ACS 5-year estimates for this ZCTA.
- Population
- 29,249ZIP 96753 residents
- Median household income
- $87,948Past 12 months, inflation adjusted
- Median home value
- $958,400Owner-occupied units
- Median gross rent
- $2,076Rent plus utilities, monthly
- Median age
- 44.7 yrsAll residents
- Homeownership rate
- 61.9%Owner-occupied households
Sales tax in 96753
What a purchase inside this ZIP costs at checkout.
Hawaii levies 4% statewide, and counties, cities and special districts inside this ZIP can add their own local rate on top. Check the county page for the local component before you quote a price.
Affordability in this ZIP
Derived from the Census medians above — indicative, not an offer.
A rent burden above 30% is the federal threshold for cost-burdened households, and a price-to-income multiple above 4× is generally considered a stretched housing market. The mortgage figure is principal and interest only — taxes, insurance and HOA dues are extra.
How 96753 compares
ZIP 96753 against the median ZIP in Maui County and across Hawaii.
| Measure | ZIP 96753 | County median | State median | vs state |
|---|---|---|---|---|
| Median household income | $87,948 | $92,313 | $91,429 | -4% |
| Median home value | $958,400 | $804,400 | $734,350 | +31% |
| Median gross rent | $2,076 | $1,796 | $1,770 | +17% |
| Population | 29,249 | 7,316 | 4,396 | +565% |
Medians are computed across the 14 ZIP areas in Maui County and the 97 ZIP areas in Hawaii.
Statewide rank
Where this ZIP places among all 97 Hawaii ZIP areas.
- Income
- #46
- Home value
- #16
- Population
- #21
richer than 43% of 80 state ZIPs
above 80% of 82 state ZIPs
larger than 78% of 97 state ZIPs
Comparable ZIP codes
Hawaii ZIP areas with almost the same household income.
Nearby ZIP codes
Other ZIP codes filed under Maui County.
ZIP 96753 questions
Common questions about this ZIP code.
- Where is ZIP code 96753?
- ZIP 96753 lies mostly in Maui County, Hawaii. County assignment follows the largest share of land area, so a ZIP straddling a county line is filed under its dominant county.
- What sales tax do I pay in 96753?
- Hawaii charges 4% statewide, plus any county, city or district rate that applies locally.
- Is 96753 expensive to live in?
- Median rent runs $2,076 a month, about 28% of median household income, and the median home is worth $958,400 — +31% against the typical Hawaii ZIP.
- Is a ZCTA the same as a postal ZIP code?
- Not exactly. The Census builds ZIP Code Tabulation Areas from the ZIP codes of addresses inside each census block, so a ZCTA can differ slightly from the USPS delivery route of the same number, and PO-box-only ZIPs have no ZCTA at all.
Keep going
Related pages for this area.
Sources & transparency
- US Census Bureau, ACS 2019-2023 5-year estimates — 2019-2023 ACS 5-year — population, income, housing
- Census 2020 ZCTA-to-county relationship file — County assignment by largest land-area overlap
- Hawaii Department of Taxation — Sales tax rates and local add-ons
Last reviewed December 2024. Figures are published for reference and can change; verify with the source agency before filing or contracting. How we build and check this data.