Maui County · Hawaii
ZIP code 96748
- Population
- 5,168
- Median income
- $76,974
- Median home
- $355,500
- Sales tax
- 4%
ZCTA residents
Household, past 12 months
Owner-occupied value
Hawaii state rate
Quick answer
ZIP 96748 sits in Maui County, Hawaii and is home to 5,168 people. Median household income is $76,974, the median home is worth $355,500 and median gross rent is $941. 61.1% of households own their home, and purchases are taxed at 4% (Hawaii state rate).
- County
- Maui County
- State
- Hawaii (HI)
- Area codes
- Not published
- Metro area
- Outside covered metros
FIPS 15009
97 ZIPs covered
No NANPA match for this ZIP
Rate jurisdiction used for tax
The numbers for 96748
American Community Survey 2019-2023 ACS 5-year estimates for this ZCTA.
- Population
- 5,168ZIP 96748 residents
- Median household income
- $76,974Past 12 months, inflation adjusted
- Median home value
- $355,500Owner-occupied units
- Median gross rent
- $941Rent plus utilities, monthly
- Median age
- 37.9 yrsAll residents
- Homeownership rate
- 61.1%Owner-occupied households
Sales tax in 96748
What a purchase inside this ZIP costs at checkout.
Hawaii levies 4% statewide, and counties, cities and special districts inside this ZIP can add their own local rate on top. Check the county page for the local component before you quote a price.
Affordability in this ZIP
Derived from the Census medians above — indicative, not an offer.
A rent burden above 30% is the federal threshold for cost-burdened households, and a price-to-income multiple above 4× is generally considered a stretched housing market. The mortgage figure is principal and interest only — taxes, insurance and HOA dues are extra.
How 96748 compares
ZIP 96748 against the median ZIP in Maui County and across Hawaii.
| Measure | ZIP 96748 | County median | State median | vs state |
|---|---|---|---|---|
| Median household income | $76,974 | $92,313 | $91,429 | -16% |
| Median home value | $355,500 | $804,400 | $734,350 | -52% |
| Median gross rent | $941 | $1,796 | $1,770 | -47% |
| Population | 5,168 | 7,316 | 4,396 | +18% |
Medians are computed across the 14 ZIP areas in Maui County and the 97 ZIP areas in Hawaii.
Statewide rank
Where this ZIP places among all 97 Hawaii ZIP areas.
- Income
- #60
- Home value
- #75
- Population
- #45
richer than 25% of 80 state ZIPs
above 9% of 82 state ZIPs
larger than 54% of 97 state ZIPs
Comparable ZIP codes
Hawaii ZIP areas with almost the same household income.
Nearby ZIP codes
Other ZIP codes filed under Maui County.
ZIP 96748 questions
Common questions about this ZIP code.
- Where is ZIP code 96748?
- ZIP 96748 lies mostly in Maui County, Hawaii. County assignment follows the largest share of land area, so a ZIP straddling a county line is filed under its dominant county.
- What sales tax do I pay in 96748?
- Hawaii charges 4% statewide, plus any county, city or district rate that applies locally.
- Is 96748 expensive to live in?
- Median rent runs $941 a month, about 15% of median household income, and the median home is worth $355,500 — -52% against the typical Hawaii ZIP.
- Is a ZCTA the same as a postal ZIP code?
- Not exactly. The Census builds ZIP Code Tabulation Areas from the ZIP codes of addresses inside each census block, so a ZCTA can differ slightly from the USPS delivery route of the same number, and PO-box-only ZIPs have no ZCTA at all.
Keep going
Related pages for this area.
Sources & transparency
- US Census Bureau, ACS 2019-2023 5-year estimates — 2019-2023 ACS 5-year — population, income, housing
- Census 2020 ZCTA-to-county relationship file — County assignment by largest land-area overlap
- Hawaii Department of Taxation — Sales tax rates and local add-ons
Last reviewed December 2024. Figures are published for reference and can change; verify with the source agency before filing or contracting. How we build and check this data.