ZIP code 96748

ZIP 96748 is a mid-size town in Maui County, Hawaii, with 5,168 residents counted in the Census American Community Survey 2019-2023 ACS 5-year estimates, which places it #45 of 97 ranked by population — larger than 54% of them. The median age here is 37.9 years against 39.1 nationally, a slightly younger profile than the country as a whole. Places under 65,000 residents only appear in the five-year release, never the one-year file, so these values pool sixty months of responses and lag the current year by design.

Households in ZIP 96748 earn a median of $76,974 a year, 2% below the national figure of $78,538. Median household income counts every pre-tax dollar arriving at an address — wages, self-employment, Social Security, pensions, interest and public assistance — for everyone living there, so multi-earner households pull the figure up even where individual pay is modest. Poverty reaches 18.8% of residents here, well above the 12.4% national rate, which is the single clearest signal in this dataset that median income here is carried by a narrow band of households.

The typical owner-occupied home in ZIP 96748 is valued at $355,500, 17.2% above the national figure, while median gross rent runs $941 a month, 33.1% below the national figure, or roughly $11,292 across a full year. A household on the local median income would put about 14.7% of gross pay toward that rent against the federal 30% cost-burden threshold, so renting here is cheap relative to what people here earn. The home-price-to-income ratio works out to 4.6×, against roughly 3.9× nationally, so buying is harder here than in the average US market. 61.1% of occupied homes are owner-occupied versus 65% nationally, so the market leans more heavily on renters. Gross rent folds in the utilities a tenant pays separately, so it is closer to the real monthly outlay than a headline rent figure.

No figure on this page is estimated by us; each one comes straight from the published ACS tables for this area. Small-area estimates still carry wider margins of error than state or national figures, so check the linked ACS tables before relying on them for lending, appraisal or legal work.

ZIP 96748 is tabulated inside Maui County, Hawaii, one of 14 ZIP areas the Census publishes for that county and 97 across Hawaii. Population sits in the small-town band, typically one main street plus the addresses that feed into it. County assignment on this page follows the largest share of the ZIP's land area, which matters where a delivery route crosses a county line: mail addressed to 96748 can be handled by a post office in a neighbouring county even though the tabulation area is filed here.

Against its own county, 96748 reports a median household income of $76,974, 17% below the $92,313 county median, and 16% below the $91,429 typical HI ZIP. Owner-occupied homes are valued at a median of $355,500, 56% below the county figure and 52% below the statewide ZIP median. Rent is reported gross — the contract amount plus tenant-paid utilities — at $941 a month, which is why it reads higher than the advertised rent on a listing for the same unit.

Hawaii charges 4% statewide, and local governments overlapping 96748 may add county, city or special-district levies on top. We publish the state floor for this ZIP rather than guessing a combined figure, because ZIP boundaries and taxing-district boundaries were drawn for different purposes and do not line up.

Everything above comes from the Census Bureau American Community Survey 2019-2023 ACS 5-year estimates for this ZIP Code Tabulation Area, with sales tax rates traced to the state revenue agency. Five-year estimates pool sixty months of responses, so they are stable enough to compare 96748 with its neighbours but always trail the current year, and any value the Census suppressed for sample size is shown as unpublished rather than filled in with a model.