
Portage County · Wisconsin
ZIP code 54473
- Population
- 2,405
- Median income
- $77,981
- Median home
- $229,400
- Sales tax
- 5%
ZCTA residents
Household, past 12 months
Owner-occupied value
Wisconsin state rate
Quick answer
ZIP 54473 sits in Portage County, Wisconsin and is home to 2,405 people. Median household income is $77,981, the median home is worth $229,400 and median gross rent is $772. 86.7% of households own their home, and purchases are taxed at 5% (Wisconsin state rate).
- County
- Portage County
- State
- Wisconsin (WI)
- Area codes
- Not published
- Metro area
- Outside covered metros
FIPS 55097
783 ZIPs covered
No NANPA match for this ZIP
Rate jurisdiction used for tax
The numbers for 54473
American Community Survey 2019-2023 ACS 5-year estimates for this ZCTA.
- Population
- 2,405ZIP 54473 residents
- Median household income
- $77,981Past 12 months, inflation adjusted
- Median home value
- $229,400Owner-occupied units
- Median gross rent
- $772Rent plus utilities, monthly
- Median age
- 48.2 yrsAll residents
- Homeownership rate
- 86.7%Owner-occupied households
ZIP 54473 in context
How this area compares with national benchmarks.
ZIP 54473 is a small town in Portage County, Wisconsin, with 2,405 residents counted in the Census American Community Survey 2019-2023 ACS 5-year estimates, which places it #432 of 783 ranked by population — larger than 44% of them. The median age here is 48.2 years against 39.1 nationally, a markedly older profile that usually tracks retirees staying put and younger households leaving for work. At this population the ACS sample is small, so the margin of error around every dollar figure below is wide — treat the numbers as a band, not a point, and expect them to move between annual releases without the place itself changing.
Households in ZIP 54473 earn a median of $77,981 a year, essentially level with the national figure of $78,538. This figure covers the household, not the worker: two people on ordinary wages at one address outrank a single professional in the same table. Poverty reaches 3.9% of residents here, less than half the 12.4% national rate.
The typical owner-occupied home in ZIP 54473 is valued at $229,400, 24.4% below the national figure, while median gross rent runs $772 a month, 45.1% below the national figure, or roughly $9,264 across a full year. A household on the local median income would put about 11.9% of gross pay toward that rent against the federal 30% cost-burden threshold, so renting here is cheap relative to what people here earn. The home-price-to-income ratio works out to 2.9×, against roughly 3.9× nationally, so buying is easier here than in the average US market. 86.7% of occupied homes are owner-occupied versus 65% nationally, an owner-dominated market where rental listings are scarce and rent medians rest on a thin sample. The rent line includes utilities paid by the tenant, a definition worth remembering when comparing it against a landlord's quoted rate.
No figure on this page is estimated by us; each one comes straight from the published ACS tables for this area. Small-area estimates still carry wider margins of error than state or national figures, so check the linked ACS tables before relying on them for lending, appraisal or legal work.
Reading ZIP 54473 in context
How 54473 sits inside Portage County and Wisconsin.
ZIP 54473 is tabulated inside Portage County, Wisconsin, one of 11 ZIP areas the Census publishes for that county and 783 across Wisconsin. Fewer than 2,500 people are counted here, so the ZIP behaves like a village delivery route rather than a neighbourhood. County assignment on this page follows the largest share of the ZIP's land area, which matters where a delivery route crosses a county line: mail addressed to 54473 can be handled by a post office in a neighbouring county even though the tabulation area is filed here.
Against its own county, 54473 reports a median household income of $77,981, close to the $78,365 county median, and 6% above the $73,420 typical WI ZIP. Owner-occupied homes are valued at a median of $229,400, 6% below the county figure and 7% above the statewide ZIP median. Rent is reported gross — the contract amount plus tenant-paid utilities — at $772 a month, which is why it reads higher than the advertised rent on a listing for the same unit.
Wisconsin charges 5% statewide, and local governments overlapping 54473 may add county, city or special-district levies on top. We publish the state floor for this ZIP rather than guessing a combined figure, because ZIP boundaries and taxing-district boundaries were drawn for different purposes and do not line up.
Everything above comes from the Census Bureau American Community Survey 2019-2023 ACS 5-year estimates for this ZIP Code Tabulation Area, with sales tax rates traced to the state revenue agency. Five-year estimates pool sixty months of responses, so they are stable enough to compare 54473 with its neighbours but always trail the current year, and any value the Census suppressed for sample size is shown as unpublished rather than filled in with a model.
Sales tax in 54473
What a purchase inside this ZIP costs at checkout.
Wisconsin levies 5% statewide, and counties, cities and special districts inside this ZIP can add their own local rate on top. Check the county page for the local component before you quote a price.
Affordability in this ZIP
Derived from the Census medians above — indicative, not an offer.
A rent burden above 30% is the federal threshold for cost-burdened households, and a price-to-income multiple above 4× is generally considered a stretched housing market. The mortgage figure is principal and interest only — taxes, insurance and HOA dues are extra.
How 54473 compares
ZIP 54473 against the median ZIP in Portage County and across Wisconsin.
| Measure | ZIP 54473 | County median | State median | vs state |
|---|---|---|---|---|
| Median household income | $77,981 | $78,365 | $73,420 | +6% |
| Median home value | $229,400 | $244,400 | $214,300 | +7% |
| Median gross rent | $772 | $858 | $900 | -14% |
| Population | 2,405 | 2,235 | 2,792 | -14% |
Medians are computed across the 11 ZIP areas in Portage County and the 783 ZIP areas in Wisconsin.
Statewide rank
Where this ZIP places among all 783 Wisconsin ZIP areas.
- Income
- #317
- Home value
- #314
- Population
- #432
richer than 58% of 760 state ZIPs
above 59% of 762 state ZIPs
larger than 45% of 783 state ZIPs
Comparable ZIP codes
Wisconsin ZIP areas with almost the same household income.
Nearby ZIP codes
Other ZIP codes filed under Portage County.
Adjacent ZIP Codes
Other ZIP codes in Portage County, Wisconsin.
ZIP 54473 questions
Common questions about this ZIP code.
- Where is ZIP code 54473?
- ZIP 54473 lies mostly in Portage County, Wisconsin. County assignment follows the largest share of land area, so a ZIP straddling a county line is filed under its dominant county.
- What sales tax do I pay in 54473?
- Wisconsin charges 5% statewide, plus any county, city or district rate that applies locally.
- Is 54473 expensive to live in?
- Median rent runs $772 a month, about 12% of median household income, and the median home is worth $229,400 — +7% against the typical Wisconsin ZIP.
- Is a ZCTA the same as a postal ZIP code?
- Not exactly. The Census builds ZIP Code Tabulation Areas from the ZIP codes of addresses inside each census block, so a ZCTA can differ slightly from the USPS delivery route of the same number, and PO-box-only ZIPs have no ZCTA at all.
Keep going
Related pages for this area.
Sources & transparency
- US Census Bureau, ACS 2019-2023 5-year estimates — 2019-2023 ACS 5-year — population, income, housing
- Census 2020 ZCTA-to-county relationship file — County assignment by largest land-area overlap
- Wisconsin Department of Revenue — Sales tax rates and local add-ons
Last reviewed December 2024. Figures are published for reference and can change; verify with the source agency before filing or contracting. How we build and check this data.