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Portage County · Wisconsin

ZIP code 54443

Population, income, housing costs and the sales tax rate charged on purchases inside ZIP 54443 — Census 2019-2023 ACS 5-year, no modelled estimates.
Population
2,111

ZCTA residents

Median income
$96,397

Household, past 12 months

Median home
$258,800

Owner-occupied value

Sales tax
5%

Wisconsin state rate

Quick answer

ZIP 54443 sits in Portage County, Wisconsin and is home to 2,111 people. Median household income is $96,397, the median home is worth $258,800 and median gross rent is $850. 90.4% of households own their home, and purchases are taxed at 5% (Wisconsin state rate).

County
Portage County

FIPS 55097

State
Wisconsin (WI)

783 ZIPs covered

Area codes
Not published

No NANPA match for this ZIP

Metro area
Outside covered metros

Rate jurisdiction used for tax

The numbers for 54443

American Community Survey 2019-2023 ACS 5-year estimates for this ZCTA.

Population
2,111ZIP 54443 residents
Median household income
$96,397Past 12 months, inflation adjusted
Median home value
$258,800Owner-occupied units
Median gross rent
$850Rent plus utilities, monthly
Median age
45.3 yrsAll residents
Homeownership rate
90.4%Owner-occupied households

ZIP 54443 in context

How this area compares with national benchmarks.

ZIP 54443 is a small town in Portage County, Wisconsin, with 2,111 residents counted in the Census American Community Survey 2019-2023 ACS 5-year estimates, which places it #467 of 783 ranked by population — larger than 40% of them. The median age here is 45.3 years against 39.1 nationally, a markedly older profile that usually tracks retirees staying put and younger households leaving for work. At this population the ACS sample is small, so the margin of error around every dollar figure below is wide — treat the numbers as a band, not a point, and expect them to move between annual releases without the place itself changing.

Households in ZIP 54443 earn a median of $96,397 a year, 22.7% above the national figure of $78,538. Household income here is measured before tax and pooled across everyone at the address, which is why it reads higher than typical individual earnings in the same area. Poverty reaches 6.5% of residents here, below the 12.4% national rate.

The typical owner-occupied home in ZIP 54443 is valued at $258,800, 14.7% below the national figure, while median gross rent runs $850 a month, 39.5% below the national figure, or roughly $10,200 across a full year. A household on the local median income would put about 10.6% of gross pay toward that rent against the federal 30% cost-burden threshold, so renting here is cheap relative to what people here earn. The home-price-to-income ratio works out to 2.7×, against roughly 3.9× nationally, so buying is easier here than in the average US market. 90.4% of occupied homes are owner-occupied versus 65% nationally, an owner-dominated market where rental listings are scarce and rent medians rest on a thin sample. The rent line includes utilities paid by the tenant, a definition worth remembering when comparing it against a landlord's quoted rate.

All values below were released by the Census for this exact geography, with no gap-filling on our side. Small-area estimates still carry wider margins of error than state or national figures, so check the linked ACS tables before relying on them for lending, appraisal or legal work.

Reading ZIP 54443 in context

How 54443 sits inside Portage County and Wisconsin.

ZIP 54443 is tabulated inside Portage County, Wisconsin, one of 11 ZIP areas the Census publishes for that county and 783 across Wisconsin. Fewer than 2,500 people are counted here, so the ZIP behaves like a village delivery route rather than a neighbourhood. County assignment on this page follows the largest share of the ZIP's land area, which matters where a delivery route crosses a county line: mail addressed to 54443 can be handled by a post office in a neighbouring county even though the tabulation area is filed here.

Against its own county, 54443 reports a median household income of $96,397, 23% above the $78,365 county median, and 31% above the $73,420 typical WI ZIP. Owner-occupied homes are valued at a median of $258,800, 6% above the county figure and 21% above the statewide ZIP median. Rent is reported gross — the contract amount plus tenant-paid utilities — at $850 a month, which is why it reads higher than the advertised rent on a listing for the same unit.

Wisconsin charges 5% statewide, and local governments overlapping 54443 may add county, city or special-district levies on top. We publish the state floor for this ZIP rather than guessing a combined figure, because ZIP boundaries and taxing-district boundaries were drawn for different purposes and do not line up.

Everything above comes from the Census Bureau American Community Survey 2019-2023 ACS 5-year estimates for this ZIP Code Tabulation Area, with sales tax rates traced to the state revenue agency. Five-year estimates pool sixty months of responses, so they are stable enough to compare 54443 with its neighbours but always trail the current year, and any value the Census suppressed for sample size is shown as unpublished rather than filled in with a model.

Sales tax in 54443

What a purchase inside this ZIP costs at checkout.

Rate applied
5%State base rate only
Tax on $100
$5Rounded to the dollar
Tax on $1,000
$50Before any exemptions

Wisconsin levies 5% statewide, and counties, cities and special districts inside this ZIP can add their own local rate on top. Check the county page for the local component before you quote a price.

Affordability in this ZIP

Derived from the Census medians above — indicative, not an offer.

Rent burden
11%Median rent ÷ median income
Price-to-income
2.7×Home value ÷ household income
Est. mortgage
$1,343/mo20% down, 30-yr at 6.75%
Poverty rate
6.5%Residents below poverty line

A rent burden above 30% is the federal threshold for cost-burdened households, and a price-to-income multiple above 4× is generally considered a stretched housing market. The mortgage figure is principal and interest only — taxes, insurance and HOA dues are extra.

How 54443 compares

ZIP 54443 against the median ZIP in Portage County and across Wisconsin.

MeasureZIP 54443County medianState medianvs state
Median household income$96,397$78,365$73,420+31%
Median home value$258,800$244,400$214,300+21%
Median gross rent$850$858$900-6%
Population2,1112,2352,792-24%

Medians are computed across the 11 ZIP areas in Portage County and the 783 ZIP areas in Wisconsin.

Statewide rank

Where this ZIP places among all 783 Wisconsin ZIP areas.

Income

richer than 88% of 760 state ZIPs

#95
Home value

above 72% of 762 state ZIPs

#217
Population

larger than 40% of 783 state ZIPs

#467

Comparable ZIP codes

Wisconsin ZIP areas with almost the same household income.

ZIPCountyIncomeHome valueRent
54947Winnebago County$96,429$266,700$911
53590Dane County$96,497$354,700$1,375
54750Pierce County$96,250$269,100$925
53717Dane County$96,245$404,600$1,385
53139Racine County$96,118$270,100$1,275
53146Waukesha County$96,015$318,700$1,273

Nearby ZIP codes

Other ZIP codes filed under Portage County.

Adjacent ZIP Codes

Other ZIP codes in Portage County, Wisconsin.

ZIP 54443 questions

Common questions about this ZIP code.

Where is ZIP code 54443?
ZIP 54443 lies mostly in Portage County, Wisconsin. County assignment follows the largest share of land area, so a ZIP straddling a county line is filed under its dominant county.
What sales tax do I pay in 54443?
Wisconsin charges 5% statewide, plus any county, city or district rate that applies locally.
Is 54443 expensive to live in?
Median rent runs $850 a month, about 11% of median household income, and the median home is worth $258,800 — +21% against the typical Wisconsin ZIP.
Is a ZCTA the same as a postal ZIP code?
Not exactly. The Census builds ZIP Code Tabulation Areas from the ZIP codes of addresses inside each census block, so a ZCTA can differ slightly from the USPS delivery route of the same number, and PO-box-only ZIPs have no ZCTA at all.

Related pages for this area.

Sources & transparency

Every figure on this page is a published estimate for ZIP Code Tabulation Area 54443, except the affordability ratios and mortgage estimate, which we derive from those medians and label as estimates.

Last reviewed December 2024. Figures are published for reference and can change; verify with the source agency before filing or contracting. How we build and check this data.