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Marathon County · Wisconsin

ZIP code 54471

Population, income, housing costs and the sales tax rate charged on purchases inside ZIP 54471 — Census 2019-2023 ACS 5-year, no modelled estimates.
Population
1,640

ZCTA residents

Median income
$84,280

Household, past 12 months

Median home
$275,400

Owner-occupied value

Sales tax
5%

Wisconsin state rate

Quick answer

ZIP 54471 sits in Marathon County, Wisconsin and is home to 1,640 people. Median household income is $84,280, the median home is worth $275,400 and median gross rent is $1,525. 95.8% of households own their home, and purchases are taxed at 5% (Wisconsin state rate).

County
Marathon County

FIPS 55073

State
Wisconsin (WI)

783 ZIPs covered

Area codes
Not published

No NANPA match for this ZIP

Metro area
Outside covered metros

Rate jurisdiction used for tax

The numbers for 54471

American Community Survey 2019-2023 ACS 5-year estimates for this ZCTA.

Population
1,640ZIP 54471 residents
Median household income
$84,280Past 12 months, inflation adjusted
Median home value
$275,400Owner-occupied units
Median gross rent
$1,525Rent plus utilities, monthly
Median age
47.1 yrsAll residents
Homeownership rate
95.8%Owner-occupied households

ZIP 54471 in context

How this area compares with national benchmarks.

ZIP 54471 is a small town in Marathon County, Wisconsin, with 1,640 residents counted in the Census American Community Survey 2019-2023 ACS 5-year estimates, which places it #525 of 783 ranked by population — larger than 32% of them. The median age here is 47.1 years against 39.1 nationally, a markedly older profile that usually tracks retirees staying put and younger households leaving for work. At this population the ACS sample is small, so the margin of error around every dollar figure below is wide — treat the numbers as a band, not a point, and expect them to move between annual releases without the place itself changing.

Households in ZIP 54471 earn a median of $84,280 a year, 7.3% above the national figure of $78,538. The median is the midpoint household, not an average, so a handful of very high earners cannot drag it upward the way they distort a mean. Poverty reaches 4.2% of residents here, less than half the 12.4% national rate.

The typical owner-occupied home in ZIP 54471 is valued at $275,400, 9.2% below the national figure, while median gross rent runs $1,525 a month, 8.5% above the national figure, or roughly $18,300 across a full year. A household on the local median income would put about 21.7% of gross pay toward that rent against the federal 30% cost-burden threshold, so renting here is within the standard affordability guideline. The home-price-to-income ratio works out to 3.3×, against roughly 3.9× nationally, so buying is easier here than in the average US market. 95.8% of occupied homes are owner-occupied versus 65% nationally, an owner-dominated market where rental listings are scarce and rent medians rest on a thin sample. Rent is reported gross — contract rent plus tenant-paid utilities — which is why it runs above the advertised price on a listing for the same unit.

All values below were released by the Census for this exact geography, with no gap-filling on our side. Small-area estimates still carry wider margins of error than state or national figures, so check the linked ACS tables before relying on them for lending, appraisal or legal work.

Reading ZIP 54471 in context

How 54471 sits inside Marathon County and Wisconsin.

ZIP 54471 is tabulated inside Marathon County, Wisconsin, one of 16 ZIP areas the Census publishes for that county and 783 across Wisconsin. Fewer than 2,500 people are counted here, so the ZIP behaves like a village delivery route rather than a neighbourhood. County assignment on this page follows the largest share of the ZIP's land area, which matters where a delivery route crosses a county line: mail addressed to 54471 can be handled by a post office in a neighbouring county even though the tabulation area is filed here.

Against its own county, 54471 reports a median household income of $84,280, 8% above the $78,125 county median, and 15% above the $73,420 typical WI ZIP. Owner-occupied homes are valued at a median of $275,400, 37% above the county figure and 29% above the statewide ZIP median. Rent is reported gross — the contract amount plus tenant-paid utilities — at $1,525 a month, which is why it reads higher than the advertised rent on a listing for the same unit.

Wisconsin charges 5% statewide, and local governments overlapping 54471 may add county, city or special-district levies on top. We publish the state floor for this ZIP rather than guessing a combined figure, because ZIP boundaries and taxing-district boundaries were drawn for different purposes and do not line up.

Everything above comes from the Census Bureau American Community Survey 2019-2023 ACS 5-year estimates for this ZIP Code Tabulation Area, with sales tax rates traced to the state revenue agency. Five-year estimates pool sixty months of responses, so they are stable enough to compare 54471 with its neighbours but always trail the current year, and any value the Census suppressed for sample size is shown as unpublished rather than filled in with a model.

Sales tax in 54471

What a purchase inside this ZIP costs at checkout.

Rate applied
5%State base rate only
Tax on $100
$5Rounded to the dollar
Tax on $1,000
$50Before any exemptions

Wisconsin levies 5% statewide, and counties, cities and special districts inside this ZIP can add their own local rate on top. Check the county page for the local component before you quote a price.

Affordability in this ZIP

Derived from the Census medians above — indicative, not an offer.

Rent burden
22%Median rent ÷ median income
Price-to-income
3.3×Home value ÷ household income
Est. mortgage
$1,429/mo20% down, 30-yr at 6.75%
Poverty rate
4.2%Residents below poverty line

A rent burden above 30% is the federal threshold for cost-burdened households, and a price-to-income multiple above 4× is generally considered a stretched housing market. The mortgage figure is principal and interest only — taxes, insurance and HOA dues are extra.

How 54471 compares

ZIP 54471 against the median ZIP in Marathon County and across Wisconsin.

MeasureZIP 54471County medianState medianvs state
Median household income$84,280$78,125$73,420+15%
Median home value$275,400$201,100$214,300+29%
Median gross rent$1,525$886$900+69%
Population1,6404,3012,792-41%

Medians are computed across the 16 ZIP areas in Marathon County and the 783 ZIP areas in Wisconsin.

Statewide rank

Where this ZIP places among all 783 Wisconsin ZIP areas.

Income

richer than 72% of 760 state ZIPs

#216
Home value

above 78% of 762 state ZIPs

#171
Population

larger than 33% of 783 state ZIPs

#525

Comparable ZIP codes

Wisconsin ZIP areas with almost the same household income.

ZIPCountyIncomeHome valueRent
54949Waupaca County$84,286$192,200$835
53013Sheboygan County$84,219$250,300$976
54759Pepin County$84,375$216,200$867
54440Marathon County$84,417$201,100$844
53049Fond du Lac County$84,449$270,900$489
53021Ozaukee County$84,083$278,000$987

Nearby ZIP codes

Other ZIP codes filed under Marathon County.

Adjacent ZIP Codes

Other ZIP codes in Marathon County, Wisconsin.

ZIP 54471 questions

Common questions about this ZIP code.

Where is ZIP code 54471?
ZIP 54471 lies mostly in Marathon County, Wisconsin. County assignment follows the largest share of land area, so a ZIP straddling a county line is filed under its dominant county.
What sales tax do I pay in 54471?
Wisconsin charges 5% statewide, plus any county, city or district rate that applies locally.
Is 54471 expensive to live in?
Median rent runs $1,525 a month, about 22% of median household income, and the median home is worth $275,400 — +29% against the typical Wisconsin ZIP.
Is a ZCTA the same as a postal ZIP code?
Not exactly. The Census builds ZIP Code Tabulation Areas from the ZIP codes of addresses inside each census block, so a ZCTA can differ slightly from the USPS delivery route of the same number, and PO-box-only ZIPs have no ZCTA at all.

Related pages for this area.

Sources & transparency

Every figure on this page is a published estimate for ZIP Code Tabulation Area 54471, except the affordability ratios and mortgage estimate, which we derive from those medians and label as estimates.

Last reviewed December 2024. Figures are published for reference and can change; verify with the source agency before filing or contracting. How we build and check this data.