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New Hanover County · North Carolina

ZIP code 28428

Population, income, housing costs and the sales tax rate charged on purchases inside ZIP 28428 — Census 2019-2023 ACS 5-year, no modelled estimates.
Population
7,034

ZCTA residents

Median income
$87,670

Household, past 12 months

Median home
$490,100

Owner-occupied value

Sales tax
4.75%

North Carolina state rate

Quick answer

ZIP 28428 sits in New Hanover County, North Carolina and is home to 7,034 people. Median household income is $87,670, the median home is worth $490,100 and median gross rent is $1,515. 78.7% of households own their home, and purchases are taxed at 4.75% (North Carolina state rate).

County
New Hanover County

FIPS 37129

State
North Carolina (NC)

853 ZIPs covered

Area codes
Not published

No NANPA match for this ZIP

Metro area
Outside covered metros

Rate jurisdiction used for tax

The numbers for 28428

American Community Survey 2019-2023 ACS 5-year estimates for this ZCTA.

Population
7,034ZIP 28428 residents
Median household income
$87,670Past 12 months, inflation adjusted
Median home value
$490,100Owner-occupied units
Median gross rent
$1,515Rent plus utilities, monthly
Median age
51.8 yrsAll residents
Homeownership rate
78.7%Owner-occupied households

ZIP 28428 in context

How this area compares with national benchmarks.

ZIP 28428 is a mid-size town in New Hanover County, North Carolina, with 7,034 residents counted in the Census American Community Survey 2019-2023 ACS 5-year estimates, which places it #375 of 853 ranked by population — larger than 56% of them. The median age here is 51.8 years against 39.1 nationally, a markedly older profile that usually tracks retirees staying put and younger households leaving for work. Places under 65,000 residents only appear in the five-year release, never the one-year file, so these values pool sixty months of responses and lag the current year by design.

Households in ZIP 28428 earn a median of $87,670 a year, 11.6% above the national figure of $78,538. Household income here is measured before tax and pooled across everyone at the address, which is why it reads higher than typical individual earnings in the same area. Poverty reaches 8.4% of residents here, below the 12.4% national rate.

The typical owner-occupied home in ZIP 28428 is valued at $490,100, 61.5% above the national figure, while median gross rent runs $1,515 a month, 7.8% above the national figure, or roughly $18,180 across a full year. A household on the local median income would put about 20.7% of gross pay toward that rent against the federal 30% cost-burden threshold, so renting here is within the standard affordability guideline. The home-price-to-income ratio works out to 5.6×, against roughly 3.9× nationally, so buying is harder here than in the average US market. 78.7% of occupied homes are owner-occupied versus 65% nationally, so the market leans toward owners. Gross rent folds in the utilities a tenant pays separately, so it is closer to the real monthly outlay than a headline rent figure.

A median age of 51.8 puts ZIP 28428 well into retirement-weighted territory, which pulls median household income down even where household wealth is high, because retirement draws are counted differently from wages.

All values below were released by the Census for this exact geography, with no gap-filling on our side. Small-area estimates still carry wider margins of error than state or national figures, so check the linked ACS tables before relying on them for lending, appraisal or legal work.

Reading ZIP 28428 in context

How 28428 sits inside New Hanover County and North Carolina.

ZIP 28428 is tabulated inside New Hanover County, North Carolina, one of 10 ZIP areas the Census publishes for that county and 853 across North Carolina. Population sits in the small-town band, typically one main street plus the addresses that feed into it. County assignment on this page follows the largest share of the ZIP's land area, which matters where a delivery route crosses a county line: mail addressed to 28428 can be handled by a post office in a neighbouring county even though the tabulation area is filed here.

Against its own county, 28428 reports a median household income of $87,670, 9% above the $80,465 county median, and 40% above the $62,646 typical NC ZIP. Owner-occupied homes are valued at a median of $490,100, 39% above the county figure and 141% above the statewide ZIP median. Rent is reported gross — the contract amount plus tenant-paid utilities — at $1,515 a month, which is why it reads higher than the advertised rent on a listing for the same unit.

North Carolina charges 4.75% statewide, and local governments overlapping 28428 may add county, city or special-district levies on top. We publish the state floor for this ZIP rather than guessing a combined figure, because ZIP boundaries and taxing-district boundaries were drawn for different purposes and do not line up.

Everything above comes from the Census Bureau American Community Survey 2019-2023 ACS 5-year estimates for this ZIP Code Tabulation Area, with sales tax rates traced to the state revenue agency. Five-year estimates pool sixty months of responses, so they are stable enough to compare 28428 with its neighbours but always trail the current year, and any value the Census suppressed for sample size is shown as unpublished rather than filled in with a model.

Sales tax in 28428

What a purchase inside this ZIP costs at checkout.

Rate applied
4.75%State base rate only
Tax on $100
$5Rounded to the dollar
Tax on $1,000
$48Before any exemptions

North Carolina levies 4.75% statewide, and counties, cities and special districts inside this ZIP can add their own local rate on top. Check the county page for the local component before you quote a price.

Affordability in this ZIP

Derived from the Census medians above — indicative, not an offer.

Rent burden
21%Median rent ÷ median income
Price-to-income
5.6×Home value ÷ household income
Est. mortgage
$2,543/mo20% down, 30-yr at 6.75%
Poverty rate
8.4%Residents below poverty line

A rent burden above 30% is the federal threshold for cost-burdened households, and a price-to-income multiple above 4× is generally considered a stretched housing market. The mortgage figure is principal and interest only — taxes, insurance and HOA dues are extra.

How 28428 compares

ZIP 28428 against the median ZIP in New Hanover County and across North Carolina.

MeasureZIP 28428County medianState medianvs state
Median household income$87,670$80,465$62,646+40%
Median home value$490,100$353,100$203,100+141%
Median gross rent$1,515$1,381$941+61%
Population7,03428,4175,300+33%

Medians are computed across the 10 ZIP areas in New Hanover County and the 853 ZIP areas in North Carolina.

Statewide rank

Where this ZIP places among all 853 North Carolina ZIP areas.

Income

richer than 86% of 766 state ZIPs

#106
Home value

above 95% of 763 state ZIPs

#37
Population

larger than 56% of 853 state ZIPs

#375

Comparable ZIP codes

North Carolina ZIP areas with almost the same household income.

ZIPCountyIncomeHome valueRent
27959Dare County$87,619$451,100$1,005
27291Caswell County$87,500$254,500$612
27842Northampton County$87,500$482,100$1,156
28394Moore County$87,407$275,300$1,130
27603Wake County$87,939$347,000$1,496
28469Brunswick County$87,285$413,200$948

Nearby ZIP codes

Other ZIP codes filed under New Hanover County.

Adjacent ZIP Codes

Other ZIP codes in New Hanover County, North Carolina.

ZIP 28428 questions

Common questions about this ZIP code.

Where is ZIP code 28428?
ZIP 28428 lies mostly in New Hanover County, North Carolina. County assignment follows the largest share of land area, so a ZIP straddling a county line is filed under its dominant county.
What sales tax do I pay in 28428?
North Carolina charges 4.75% statewide, plus any county, city or district rate that applies locally.
Is 28428 expensive to live in?
Median rent runs $1,515 a month, about 21% of median household income, and the median home is worth $490,100 — +141% against the typical North Carolina ZIP.
Is a ZCTA the same as a postal ZIP code?
Not exactly. The Census builds ZIP Code Tabulation Areas from the ZIP codes of addresses inside each census block, so a ZCTA can differ slightly from the USPS delivery route of the same number, and PO-box-only ZIPs have no ZCTA at all.

Related pages for this area.

Sources & transparency

Every figure on this page is a published estimate for ZIP Code Tabulation Area 28428, except the affordability ratios and mortgage estimate, which we derive from those medians and label as estimates.

Last reviewed December 2024. Figures are published for reference and can change; verify with the source agency before filing or contracting. How we build and check this data.