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Brown County · Wisconsin

ZIP code 54301

Population, income, housing costs and the sales tax rate charged on purchases inside ZIP 54301 — Census 2019-2023 ACS 5-year, no modelled estimates.
Population
21,674

ZCTA residents

Median income
$76,768

Household, past 12 months

Median home
$205,900

Owner-occupied value

Sales tax
5%

Wisconsin state rate

Quick answer

ZIP 54301 sits in Brown County, Wisconsin and is home to 21,674 people. Median household income is $76,768, the median home is worth $205,900 and median gross rent is $929. 65.7% of households own their home, and purchases are taxed at 5% (Wisconsin state rate).

County
Brown County

FIPS 55009

State
Wisconsin (WI)

783 ZIPs covered

Area codes
Not published

No NANPA match for this ZIP

Metro area
Outside covered metros

Rate jurisdiction used for tax

The numbers for 54301

American Community Survey 2019-2023 ACS 5-year estimates for this ZCTA.

Population
21,674ZIP 54301 residents
Median household income
$76,768Past 12 months, inflation adjusted
Median home value
$205,900Owner-occupied units
Median gross rent
$929Rent plus utilities, monthly
Median age
40.4 yrsAll residents
Homeownership rate
65.7%Owner-occupied households

ZIP 54301 in context

How this area compares with national benchmarks.

ZIP 54301 is a mid-size town in Brown County, Wisconsin, with 21,674 residents counted in the Census American Community Survey 2019-2023 ACS 5-year estimates, which places it #93 of 783 ranked by population — larger than 88% of them. The median age here is 40.4 years against 39.1 nationally, a slightly older profile than the country as a whole. Places under 65,000 residents only appear in the five-year release, never the one-year file, so these values pool sixty months of responses and lag the current year by design.

Households in ZIP 54301 earn a median of $76,768 a year, 2.3% below the national figure of $78,538. This figure covers the household, not the worker: two people on ordinary wages at one address outrank a single professional in the same table. Poverty reaches 9% of residents here, below the 12.4% national rate.

The typical owner-occupied home in ZIP 54301 is valued at $205,900, 32.1% below the national figure, while median gross rent runs $929 a month, 33.9% below the national figure, or roughly $11,148 across a full year. A household on the local median income would put about 14.5% of gross pay toward that rent against the federal 30% cost-burden threshold, so renting here is cheap relative to what people here earn. The home-price-to-income ratio works out to 2.7×, against roughly 3.9× nationally, so buying is easier here than in the average US market. 65.7% of occupied homes are owner-occupied versus 65% nationally, so the market leans toward owners. The rent line includes utilities paid by the tenant, a definition worth remembering when comparing it against a landlord's quoted rate.

No figure on this page is estimated by us; each one comes straight from the published ACS tables for this area. Small-area estimates still carry wider margins of error than state or national figures, so check the linked ACS tables before relying on them for lending, appraisal or legal work.

Reading ZIP 54301 in context

How 54301 sits inside Brown County and Wisconsin.

ZIP 54301 is tabulated inside Brown County, Wisconsin, one of 14 ZIP areas the Census publishes for that county and 783 across Wisconsin. This is a mid-sized suburban ZIP inside a county that is split across many delivery areas. County assignment on this page follows the largest share of the ZIP's land area, which matters where a delivery route crosses a county line: mail addressed to 54301 can be handled by a post office in a neighbouring county even though the tabulation area is filed here.

Against its own county, 54301 reports a median household income of $76,768, 17% below the $92,023 county median, and 5% above the $73,420 typical WI ZIP. Owner-occupied homes are valued at a median of $205,900, 24% below the county figure and 4% below the statewide ZIP median. Rent is reported gross — the contract amount plus tenant-paid utilities — at $929 a month, which is why it reads higher than the advertised rent on a listing for the same unit.

Wisconsin charges 5% statewide, and local governments overlapping 54301 may add county, city or special-district levies on top. We publish the state floor for this ZIP rather than guessing a combined figure, because ZIP boundaries and taxing-district boundaries were drawn for different purposes and do not line up.

Everything above comes from the Census Bureau American Community Survey 2019-2023 ACS 5-year estimates for this ZIP Code Tabulation Area, with sales tax rates traced to the state revenue agency. Five-year estimates pool sixty months of responses, so they are stable enough to compare 54301 with its neighbours but always trail the current year, and any value the Census suppressed for sample size is shown as unpublished rather than filled in with a model.

Sales tax in 54301

What a purchase inside this ZIP costs at checkout.

Rate applied
5%State base rate only
Tax on $100
$5Rounded to the dollar
Tax on $1,000
$50Before any exemptions

Wisconsin levies 5% statewide, and counties, cities and special districts inside this ZIP can add their own local rate on top. Check the county page for the local component before you quote a price.

Affordability in this ZIP

Derived from the Census medians above — indicative, not an offer.

Rent burden
15%Median rent ÷ median income
Price-to-income
2.7×Home value ÷ household income
Est. mortgage
$1,068/mo20% down, 30-yr at 6.75%
Poverty rate
9%Residents below poverty line

A rent burden above 30% is the federal threshold for cost-burdened households, and a price-to-income multiple above 4× is generally considered a stretched housing market. The mortgage figure is principal and interest only — taxes, insurance and HOA dues are extra.

How 54301 compares

ZIP 54301 against the median ZIP in Brown County and across Wisconsin.

MeasureZIP 54301County medianState medianvs state
Median household income$76,768$92,023$73,420+5%
Median home value$205,900$272,400$214,300-4%
Median gross rent$929$1,063$900+3%
Population21,67414,6372,792+676%

Medians are computed across the 14 ZIP areas in Brown County and the 783 ZIP areas in Wisconsin.

Statewide rank

Where this ZIP places among all 783 Wisconsin ZIP areas.

Income

richer than 56% of 760 state ZIPs

#334
Home value

above 43% of 762 state ZIPs

#431
Population

larger than 88% of 783 state ZIPs

#93

Comparable ZIP codes

Wisconsin ZIP areas with almost the same household income.

ZIPCountyIncomeHome valueRent
54139Oconto County$76,799$183,700$720
54006Polk County$76,719$203,500$650
54981Waupaca County$76,821$204,100$800
54487Lincoln County$76,712$223,700$612
54170Outagamie County$76,705$221,200$832
53184Walworth County$76,875$279,300$991

Nearby ZIP codes

Other ZIP codes filed under Brown County.

Adjacent ZIP Codes

Other ZIP codes in Brown County, Wisconsin.

ZIP 54301 questions

Common questions about this ZIP code.

Where is ZIP code 54301?
ZIP 54301 lies mostly in Brown County, Wisconsin. County assignment follows the largest share of land area, so a ZIP straddling a county line is filed under its dominant county.
What sales tax do I pay in 54301?
Wisconsin charges 5% statewide, plus any county, city or district rate that applies locally.
Is 54301 expensive to live in?
Median rent runs $929 a month, about 15% of median household income, and the median home is worth $205,900 — -4% against the typical Wisconsin ZIP.
Is a ZCTA the same as a postal ZIP code?
Not exactly. The Census builds ZIP Code Tabulation Areas from the ZIP codes of addresses inside each census block, so a ZCTA can differ slightly from the USPS delivery route of the same number, and PO-box-only ZIPs have no ZCTA at all.

Related pages for this area.

Sources & transparency

Every figure on this page is a published estimate for ZIP Code Tabulation Area 54301, except the affordability ratios and mortgage estimate, which we derive from those medians and label as estimates.

Last reviewed December 2024. Figures are published for reference and can change; verify with the source agency before filing or contracting. How we build and check this data.