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Brown County · Wisconsin

ZIP code 54208

Population, income, housing costs and the sales tax rate charged on purchases inside ZIP 54208 — Census 2019-2023 ACS 5-year, no modelled estimates.
Population
6,094

ZCTA residents

Median income
$90,956

Household, past 12 months

Median home
$245,300

Owner-occupied value

Sales tax
5%

Wisconsin state rate

Quick answer

ZIP 54208 sits in Brown County, Wisconsin and is home to 6,094 people. Median household income is $90,956, the median home is worth $245,300 and median gross rent is $745. 87.3% of households own their home, and purchases are taxed at 5% (Wisconsin state rate).

County
Brown County

FIPS 55009

State
Wisconsin (WI)

783 ZIPs covered

Area codes
Not published

No NANPA match for this ZIP

Metro area
Outside covered metros

Rate jurisdiction used for tax

The numbers for 54208

American Community Survey 2019-2023 ACS 5-year estimates for this ZCTA.

Population
6,094ZIP 54208 residents
Median household income
$90,956Past 12 months, inflation adjusted
Median home value
$245,300Owner-occupied units
Median gross rent
$745Rent plus utilities, monthly
Median age
40.3 yrsAll residents
Homeownership rate
87.3%Owner-occupied households

ZIP 54208 in context

How this area compares with national benchmarks.

ZIP 54208 is a mid-size town in Brown County, Wisconsin, with 6,094 residents counted in the Census American Community Survey 2019-2023 ACS 5-year estimates, which places it #239 of 783 ranked by population — larger than 69% of them. The median age here is 40.3 years against 39.1 nationally, a slightly older profile than the country as a whole. Places under 65,000 residents only appear in the five-year release, never the one-year file, so these values pool sixty months of responses and lag the current year by design.

Households in ZIP 54208 earn a median of $90,956 a year, 15.8% above the national figure of $78,538. The median is the midpoint household, not an average, so a handful of very high earners cannot drag it upward the way they distort a mean. Poverty reaches 8% of residents here, below the 12.4% national rate.

The typical owner-occupied home in ZIP 54208 is valued at $245,300, 19.1% below the national figure, while median gross rent runs $745 a month, 47% below the national figure, or roughly $8,940 across a full year. A household on the local median income would put about 9.8% of gross pay toward that rent against the federal 30% cost-burden threshold, so renting here is cheap relative to what people here earn. The home-price-to-income ratio works out to 2.7×, against roughly 3.9× nationally, so buying is easier here than in the average US market. 87.3% of occupied homes are owner-occupied versus 65% nationally, an owner-dominated market where rental listings are scarce and rent medians rest on a thin sample. The rent line includes utilities paid by the tenant, a definition worth remembering when comparing it against a landlord's quoted rate.

Every value on this page is published directly by the Census for this area — nothing is modelled or interpolated. Small-area estimates still carry wider margins of error than state or national figures, so check the linked ACS tables before relying on them for lending, appraisal or legal work.

Reading ZIP 54208 in context

How 54208 sits inside Brown County and Wisconsin.

ZIP 54208 is tabulated inside Brown County, Wisconsin, one of 14 ZIP areas the Census publishes for that county and 783 across Wisconsin. Population sits in the small-town band, typically one main street plus the addresses that feed into it. County assignment on this page follows the largest share of the ZIP's land area, which matters where a delivery route crosses a county line: mail addressed to 54208 can be handled by a post office in a neighbouring county even though the tabulation area is filed here.

Against its own county, 54208 reports a median household income of $90,956, close to the $92,023 county median, and 24% above the $73,420 typical WI ZIP. Owner-occupied homes are valued at a median of $245,300, 10% below the county figure and 14% above the statewide ZIP median. Rent is reported gross — the contract amount plus tenant-paid utilities — at $745 a month, which is why it reads higher than the advertised rent on a listing for the same unit.

Wisconsin charges 5% statewide, and local governments overlapping 54208 may add county, city or special-district levies on top. We publish the state floor for this ZIP rather than guessing a combined figure, because ZIP boundaries and taxing-district boundaries were drawn for different purposes and do not line up.

Everything above comes from the Census Bureau American Community Survey 2019-2023 ACS 5-year estimates for this ZIP Code Tabulation Area, with sales tax rates traced to the state revenue agency. Five-year estimates pool sixty months of responses, so they are stable enough to compare 54208 with its neighbours but always trail the current year, and any value the Census suppressed for sample size is shown as unpublished rather than filled in with a model.

Sales tax in 54208

What a purchase inside this ZIP costs at checkout.

Rate applied
5%State base rate only
Tax on $100
$5Rounded to the dollar
Tax on $1,000
$50Before any exemptions

Wisconsin levies 5% statewide, and counties, cities and special districts inside this ZIP can add their own local rate on top. Check the county page for the local component before you quote a price.

Affordability in this ZIP

Derived from the Census medians above — indicative, not an offer.

Rent burden
10%Median rent ÷ median income
Price-to-income
2.7×Home value ÷ household income
Est. mortgage
$1,273/mo20% down, 30-yr at 6.75%
Poverty rate
8%Residents below poverty line

A rent burden above 30% is the federal threshold for cost-burdened households, and a price-to-income multiple above 4× is generally considered a stretched housing market. The mortgage figure is principal and interest only — taxes, insurance and HOA dues are extra.

How 54208 compares

ZIP 54208 against the median ZIP in Brown County and across Wisconsin.

MeasureZIP 54208County medianState medianvs state
Median household income$90,956$92,023$73,420+24%
Median home value$245,300$272,400$214,300+14%
Median gross rent$745$1,063$900-17%
Population6,09414,6372,792+118%

Medians are computed across the 14 ZIP areas in Brown County and the 783 ZIP areas in Wisconsin.

Statewide rank

Where this ZIP places among all 783 Wisconsin ZIP areas.

Income

richer than 80% of 760 state ZIPs

#151
Home value

above 67% of 762 state ZIPs

#255
Population

larger than 69% of 783 state ZIPs

#239

Comparable ZIP codes

Wisconsin ZIP areas with almost the same household income.

ZIPCountyIncomeHome valueRent
53075Sheboygan County$90,917$273,000$890
54636La Crosse County$91,156$290,600$1,145
54212Door County$91,250$481,100$900
54213Door County$90,625$186,500$665
54022Pierce County$91,292$349,700$1,059
54621Vernon County$90,563$255,300$787

Nearby ZIP codes

Other ZIP codes filed under Brown County.

Adjacent ZIP Codes

Other ZIP codes in Brown County, Wisconsin.

ZIP 54208 questions

Common questions about this ZIP code.

Where is ZIP code 54208?
ZIP 54208 lies mostly in Brown County, Wisconsin. County assignment follows the largest share of land area, so a ZIP straddling a county line is filed under its dominant county.
What sales tax do I pay in 54208?
Wisconsin charges 5% statewide, plus any county, city or district rate that applies locally.
Is 54208 expensive to live in?
Median rent runs $745 a month, about 10% of median household income, and the median home is worth $245,300 — +14% against the typical Wisconsin ZIP.
Is a ZCTA the same as a postal ZIP code?
Not exactly. The Census builds ZIP Code Tabulation Areas from the ZIP codes of addresses inside each census block, so a ZCTA can differ slightly from the USPS delivery route of the same number, and PO-box-only ZIPs have no ZCTA at all.

Related pages for this area.

Sources & transparency

Every figure on this page is a published estimate for ZIP Code Tabulation Area 54208, except the affordability ratios and mortgage estimate, which we derive from those medians and label as estimates.

Last reviewed December 2024. Figures are published for reference and can change; verify with the source agency before filing or contracting. How we build and check this data.