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Walworth County · Wisconsin

ZIP code 53191

Population, income, housing costs and the sales tax rate charged on purchases inside ZIP 53191 — Census 2019-2023 ACS 5-year, no modelled estimates.
Population
3,264

ZCTA residents

Median income
$64,610

Household, past 12 months

Median home
$369,200

Owner-occupied value

Sales tax
5%

Wisconsin state rate

Quick answer

ZIP 53191 sits in Walworth County, Wisconsin and is home to 3,264 people. Median household income is $64,610, the median home is worth $369,200 and median gross rent is $799. 78.9% of households own their home, and purchases are taxed at 5% (Wisconsin state rate).

County
Walworth County

FIPS 55127

State
Wisconsin (WI)

783 ZIPs covered

Area codes
Not published

No NANPA match for this ZIP

Metro area
Outside covered metros

Rate jurisdiction used for tax

The numbers for 53191

American Community Survey 2019-2023 ACS 5-year estimates for this ZCTA.

Population
3,264ZIP 53191 residents
Median household income
$64,610Past 12 months, inflation adjusted
Median home value
$369,200Owner-occupied units
Median gross rent
$799Rent plus utilities, monthly
Median age
47.5 yrsAll residents
Homeownership rate
78.9%Owner-occupied households

ZIP 53191 in context

How this area compares with national benchmarks.

ZIP 53191 is a small town in Walworth County, Wisconsin, with 3,264 residents counted in the Census American Community Survey 2019-2023 ACS 5-year estimates, which places it #363 of 783 ranked by population — larger than 53% of them. The median age here is 47.5 years against 39.1 nationally, a markedly older profile that usually tracks retirees staying put and younger households leaving for work. At this population the ACS sample is small, so the margin of error around every dollar figure below is wide — treat the numbers as a band, not a point, and expect them to move between annual releases without the place itself changing.

Households in ZIP 53191 earn a median of $64,610 a year, 17.7% below the national figure of $78,538. The median is the midpoint household, not an average, so a handful of very high earners cannot drag it upward the way they distort a mean. Poverty reaches 8.4% of residents here, below the 12.4% national rate.

The typical owner-occupied home in ZIP 53191 is valued at $369,200, 21.7% above the national figure, while median gross rent runs $799 a month, 43.2% below the national figure, or roughly $9,588 across a full year. A household on the local median income would put about 14.8% of gross pay toward that rent against the federal 30% cost-burden threshold, so renting here is cheap relative to what people here earn. The home-price-to-income ratio works out to 5.7×, against roughly 3.9× nationally, so buying is harder here than in the average US market. 78.9% of occupied homes are owner-occupied versus 65% nationally, so the market leans toward owners. The rent line includes utilities paid by the tenant, a definition worth remembering when comparing it against a landlord's quoted rate.

No figure on this page is estimated by us; each one comes straight from the published ACS tables for this area. Small-area estimates still carry wider margins of error than state or national figures, so check the linked ACS tables before relying on them for lending, appraisal or legal work.

Reading ZIP 53191 in context

How 53191 sits inside Walworth County and Wisconsin.

ZIP 53191 is tabulated inside Walworth County, Wisconsin, one of 14 ZIP areas the Census publishes for that county and 783 across Wisconsin. Population sits in the small-town band, typically one main street plus the addresses that feed into it. County assignment on this page follows the largest share of the ZIP's land area, which matters where a delivery route crosses a county line: mail addressed to 53191 can be handled by a post office in a neighbouring county even though the tabulation area is filed here.

Against its own county, 53191 reports a median household income of $64,610, 17% below the $77,500 county median, and 12% below the $73,420 typical WI ZIP. Owner-occupied homes are valued at a median of $369,200, 40% above the county figure and 72% above the statewide ZIP median. Rent is reported gross — the contract amount plus tenant-paid utilities — at $799 a month, which is why it reads higher than the advertised rent on a listing for the same unit.

Wisconsin charges 5% statewide, and local governments overlapping 53191 may add county, city or special-district levies on top. We publish the state floor for this ZIP rather than guessing a combined figure, because ZIP boundaries and taxing-district boundaries were drawn for different purposes and do not line up.

Everything above comes from the Census Bureau American Community Survey 2019-2023 ACS 5-year estimates for this ZIP Code Tabulation Area, with sales tax rates traced to the state revenue agency. Five-year estimates pool sixty months of responses, so they are stable enough to compare 53191 with its neighbours but always trail the current year, and any value the Census suppressed for sample size is shown as unpublished rather than filled in with a model.

Sales tax in 53191

What a purchase inside this ZIP costs at checkout.

Rate applied
5%State base rate only
Tax on $100
$5Rounded to the dollar
Tax on $1,000
$50Before any exemptions

Wisconsin levies 5% statewide, and counties, cities and special districts inside this ZIP can add their own local rate on top. Check the county page for the local component before you quote a price.

Affordability in this ZIP

Derived from the Census medians above — indicative, not an offer.

Rent burden
15%Median rent ÷ median income
Price-to-income
5.7×Home value ÷ household income
Est. mortgage
$1,916/mo20% down, 30-yr at 6.75%
Poverty rate
8.4%Residents below poverty line

A rent burden above 30% is the federal threshold for cost-burdened households, and a price-to-income multiple above 4× is generally considered a stretched housing market. The mortgage figure is principal and interest only — taxes, insurance and HOA dues are extra.

How 53191 compares

ZIP 53191 against the median ZIP in Walworth County and across Wisconsin.

MeasureZIP 53191County medianState medianvs state
Median household income$64,610$77,500$73,420-12%
Median home value$369,200$263,150$214,300+72%
Median gross rent$799$1,022$900-11%
Population3,2643,7492,792+17%

Medians are computed across the 14 ZIP areas in Walworth County and the 783 ZIP areas in Wisconsin.

Statewide rank

Where this ZIP places among all 783 Wisconsin ZIP areas.

Income

richer than 26% of 760 state ZIPs

#565
Home value

above 93% of 762 state ZIPs

#56
Population

larger than 54% of 783 state ZIPs

#363

Comparable ZIP codes

Wisconsin ZIP areas with almost the same household income.

ZIPCountyIncomeHome valueRent
53809Grant County$64,583$183,000$728
54166Shawano County$64,643$169,700$787
54868Barron County$64,567$199,300$850
54970Waushara County$64,653$150,900$823
54902Winnebago County$64,548$163,900$859
54124Oconto County$64,688$131,700$765

Nearby ZIP codes

Other ZIP codes filed under Walworth County.

Adjacent ZIP Codes

Other ZIP codes in Walworth County, Wisconsin.

ZIP 53191 questions

Common questions about this ZIP code.

Where is ZIP code 53191?
ZIP 53191 lies mostly in Walworth County, Wisconsin. County assignment follows the largest share of land area, so a ZIP straddling a county line is filed under its dominant county.
What sales tax do I pay in 53191?
Wisconsin charges 5% statewide, plus any county, city or district rate that applies locally.
Is 53191 expensive to live in?
Median rent runs $799 a month, about 15% of median household income, and the median home is worth $369,200 — +72% against the typical Wisconsin ZIP.
Is a ZCTA the same as a postal ZIP code?
Not exactly. The Census builds ZIP Code Tabulation Areas from the ZIP codes of addresses inside each census block, so a ZCTA can differ slightly from the USPS delivery route of the same number, and PO-box-only ZIPs have no ZCTA at all.

Related pages for this area.

Sources & transparency

Every figure on this page is a published estimate for ZIP Code Tabulation Area 53191, except the affordability ratios and mortgage estimate, which we derive from those medians and label as estimates.

Last reviewed December 2024. Figures are published for reference and can change; verify with the source agency before filing or contracting. How we build and check this data.