
Custer County · South Dakota
ZIP code 57738
- Population
- 366
- Median income
- $48,750
- Median home
- $486,400
- Sales tax
- 4.2%
ZCTA residents
Household, past 12 months
Owner-occupied value
South Dakota state rate
Quick answer
ZIP 57738 sits in Custer County, South Dakota and is home to 366 people. Median household income is $48,750, the median home is worth $486,400 and median gross rent is —. 99.1% of households own their home, and purchases are taxed at 4.2% (South Dakota state rate).
- County
- Custer County
- State
- South Dakota (SD)
- Area codes
- Not published
- Metro area
- Outside covered metros
FIPS 46033
375 ZIPs covered
No NANPA match for this ZIP
Rate jurisdiction used for tax
The numbers for 57738
American Community Survey 2019-2023 ACS 5-year estimates for this ZCTA.
- Population
- 366ZIP 57738 residents
- Median household income
- $48,750Past 12 months, inflation adjusted
- Median home value
- $486,400Owner-occupied units
- Median gross rent
- —Rent plus utilities, monthly
- Median age
- 65.2 yrsAll residents
- Homeownership rate
- 99.1%Owner-occupied households
ZIP 57738 in context
How this area compares with national benchmarks.
ZIP 57738 is a very small community in Custer County, South Dakota, with 366 residents counted in the Census American Community Survey 2019-2023 ACS 5-year estimates, which places it #243 of 375 ranked by population — larger than 35% of them. The median age here is 65.2 years against 39.1 nationally, a markedly older profile that usually tracks retirees staying put and younger households leaving for work. At this population the ACS sample is small, so the margin of error around every dollar figure below is wide — treat the numbers as a band, not a point, and expect them to move between annual releases without the place itself changing.
Households in ZIP 57738 earn a median of $48,750 a year, 37.9% below the national figure of $78,538. Median household income counts every pre-tax dollar arriving at an address — wages, self-employment, Social Security, pensions, interest and public assistance — for everyone living there, so multi-earner households pull the figure up even where individual pay is modest. Poverty reaches 1.4% of residents here, less than half the 12.4% national rate.
The typical owner-occupied home in ZIP 57738 is valued at $486,400, 60.3% above the national figure, while median gross rent runs not published a month. The home-price-to-income ratio works out to 10×, against roughly 3.9× nationally, so buying is out of reach on local earnings alone and the ownership market leans on outside income, equity or dual high earners. 99.1% of occupied homes are owner-occupied versus 65% nationally, an owner-dominated market where rental listings are scarce and rent medians rest on a thin sample. The rent line includes utilities paid by the tenant, a definition worth remembering when comparing it against a landlord's quoted rate.
Home values sit at 10× median household income, far past the 3.9× national mark, so ownership costs here are set by something other than local wages — second homes, retirees with equity, or commuters earning elsewhere. A median age of 65.2 puts ZIP 57738 well into retirement-weighted territory, which pulls median household income down even where household wealth is high, because retirement draws are counted differently from wages.
The Census withheld gross rent for ZIP 57738 because the sample was too thin to publish at this geography. Those values were suppressed at the source, not lost in our dataset, and we do not model a replacement. Everything else on this page comes straight from the ACS 2019-2023 ACS 5-year tables.
Reading ZIP 57738 in context
How 57738 sits inside Custer County and South Dakota.
ZIP 57738 is tabulated inside Custer County, South Dakota, one of 4 ZIP areas the Census publishes for that county and 375 across South Dakota. This is one of the smallest tabulated ZIP areas in the state, the kind of rural route where a single subdivision or farm cluster accounts for most addresses. County assignment on this page follows the largest share of the ZIP's land area, which matters where a delivery route crosses a county line: mail addressed to 57738 can be handled by a post office in a neighbouring county even though the tabulation area is filed here.
Against its own county, 57738 reports a median household income of $48,750, 25% below the $65,331 county median, and 32% below the $71,607 typical SD ZIP. Owner-occupied homes are valued at a median of $486,400, 44% above the county figure and 199% above the statewide ZIP median. Rent is reported gross — the contract amount plus tenant-paid utilities — at not published a month, which is why it reads higher than the advertised rent on a listing for the same unit.
South Dakota charges 4.2% statewide, and local governments overlapping 57738 may add county, city or special-district levies on top. We publish the state floor for this ZIP rather than guessing a combined figure, because ZIP boundaries and taxing-district boundaries were drawn for different purposes and do not line up.
Everything above comes from the Census Bureau American Community Survey 2019-2023 ACS 5-year estimates for this ZIP Code Tabulation Area, with sales tax rates traced to the state revenue agency. Five-year estimates pool sixty months of responses, so they are stable enough to compare 57738 with its neighbours but always trail the current year, and any value the Census suppressed for sample size is shown as unpublished rather than filled in with a model.
Sales tax in 57738
What a purchase inside this ZIP costs at checkout.
South Dakota levies 4.2% statewide, and counties, cities and special districts inside this ZIP can add their own local rate on top. Check the county page for the local component before you quote a price.
Affordability in this ZIP
Derived from the Census medians above — indicative, not an offer.
A rent burden above 30% is the federal threshold for cost-burdened households, and a price-to-income multiple above 4× is generally considered a stretched housing market. The mortgage figure is principal and interest only — taxes, insurance and HOA dues are extra.
How 57738 compares
ZIP 57738 against the median ZIP in Custer County and across South Dakota.
| Measure | ZIP 57738 | County median | State median | vs state |
|---|---|---|---|---|
| Median household income | $48,750 | $65,331 | $71,607 | -32% |
| Median home value | $486,400 | $337,550 | $162,500 | +199% |
| Median gross rent | — | $1,272 | $740 | — |
| Population | 366 | 1,289 | 605 | -40% |
Medians are computed across the 4 ZIP areas in Custer County and the 375 ZIP areas in South Dakota.
Statewide rank
Where this ZIP places among all 375 South Dakota ZIP areas.
- Income
- #303
- Home value
- #1
- Population
- #243
richer than 13% of 347 state ZIPs
above 100% of 317 state ZIPs
larger than 35% of 375 state ZIPs
Comparable ZIP codes
South Dakota ZIP areas with almost the same household income.
Nearby ZIP codes
Other ZIP codes filed under Custer County.
Adjacent ZIP Codes
Other ZIP codes in Custer County, South Dakota.
ZIP 57738 questions
Common questions about this ZIP code.
- Where is ZIP code 57738?
- ZIP 57738 lies mostly in Custer County, South Dakota. County assignment follows the largest share of land area, so a ZIP straddling a county line is filed under its dominant county.
- What sales tax do I pay in 57738?
- South Dakota charges 4.2% statewide, plus any county, city or district rate that applies locally.
- Is 57738 expensive to live in?
- Median rent runs — a month, and the median home is worth $486,400 — +199% against the typical South Dakota ZIP.
- Is a ZCTA the same as a postal ZIP code?
- Not exactly. The Census builds ZIP Code Tabulation Areas from the ZIP codes of addresses inside each census block, so a ZCTA can differ slightly from the USPS delivery route of the same number, and PO-box-only ZIPs have no ZCTA at all.
Keep going
Related pages for this area.
Sources & transparency
- US Census Bureau, ACS 2019-2023 5-year estimates — 2019-2023 ACS 5-year — population, income, housing
- Census 2020 ZCTA-to-county relationship file — County assignment by largest land-area overlap
- South Dakota Department of Revenue — Sales tax rates and local add-ons
Last reviewed December 2024. Figures are published for reference and can change; verify with the source agency before filing or contracting. How we build and check this data.