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Hawaii County · Hawaii

ZIP code 96737

Population, income, housing costs and the sales tax rate charged on purchases inside ZIP 96737 — Census 2019-2023 ACS 5-year, no modelled estimates.
Population
3,781

ZCTA residents

Median income
$46,200

Household, past 12 months

Median home
$232,000

Owner-occupied value

Sales tax
4%

Hawaii state rate

Quick answer

ZIP 96737 sits in Hawaii County, Hawaii and is home to 3,781 people. Median household income is $46,200, the median home is worth $232,000 and median gross rent is $829. 74.7% of households own their home, and purchases are taxed at 4% (Hawaii state rate).

County
Hawaii County

FIPS 15001

State
Hawaii (HI)

97 ZIPs covered

Area codes
Not published

No NANPA match for this ZIP

Metro area
Outside covered metros

Rate jurisdiction used for tax

The numbers for 96737

American Community Survey 2019-2023 ACS 5-year estimates for this ZCTA.

Population
3,781ZIP 96737 residents
Median household income
$46,200Past 12 months, inflation adjusted
Median home value
$232,000Owner-occupied units
Median gross rent
$829Rent plus utilities, monthly
Median age
51.1 yrsAll residents
Homeownership rate
74.7%Owner-occupied households

ZIP 96737 in context

How this area compares with national benchmarks.

ZIP 96737 is a small town in Hawaii County, Hawaii, with 3,781 residents counted in the Census American Community Survey 2019-2023 ACS 5-year estimates, which places it #54 of 97 ranked by population — larger than 44% of them. The median age here is 51.1 years against 39.1 nationally, a markedly older profile that usually tracks retirees staying put and younger households leaving for work. At this population the ACS sample is small, so the margin of error around every dollar figure below is wide — treat the numbers as a band, not a point, and expect them to move between annual releases without the place itself changing.

Households in ZIP 96737 earn a median of $46,200 a year, 41.2% below the national figure of $78,538. Median household income counts every pre-tax dollar arriving at an address — wages, self-employment, Social Security, pensions, interest and public assistance — for everyone living there, so multi-earner households pull the figure up even where individual pay is modest. Poverty reaches 15.8% of residents here, above the 12.4% national rate.

The typical owner-occupied home in ZIP 96737 is valued at $232,000, 23.5% below the national figure, while median gross rent runs $829 a month, 41% below the national figure, or roughly $9,948 across a full year. A household on the local median income would put about 21.5% of gross pay toward that rent against the federal 30% cost-burden threshold, so renting here is within the standard affordability guideline. The home-price-to-income ratio works out to 5×, against roughly 3.9× nationally, so buying is harder here than in the average US market. 74.7% of occupied homes are owner-occupied versus 65% nationally, so the market leans toward owners. The rent line includes utilities paid by the tenant, a definition worth remembering when comparing it against a landlord's quoted rate.

A median age of 51.1 puts ZIP 96737 well into retirement-weighted territory, which pulls median household income down even where household wealth is high, because retirement draws are counted differently from wages.

Every value on this page is published directly by the Census for this area — nothing is modelled or interpolated. Small-area estimates still carry wider margins of error than state or national figures, so check the linked ACS tables before relying on them for lending, appraisal or legal work.

Reading ZIP 96737 in context

How 96737 sits inside Hawaii County and Hawaii.

ZIP 96737 is tabulated inside Hawaii County, Hawaii, one of 28 ZIP areas the Census publishes for that county and 97 across Hawaii. Population sits in the small-town band, typically one main street plus the addresses that feed into it. County assignment on this page follows the largest share of the ZIP's land area, which matters where a delivery route crosses a county line: mail addressed to 96737 can be handled by a post office in a neighbouring county even though the tabulation area is filed here.

Against its own county, 96737 reports a median household income of $46,200, 40% below the $76,585 county median, and 49% below the $91,429 typical HI ZIP. Owner-occupied homes are valued at a median of $232,000, 57% below the county figure and 68% below the statewide ZIP median. Rent is reported gross — the contract amount plus tenant-paid utilities — at $829 a month, which is why it reads higher than the advertised rent on a listing for the same unit.

Hawaii charges 4% statewide, and local governments overlapping 96737 may add county, city or special-district levies on top. We publish the state floor for this ZIP rather than guessing a combined figure, because ZIP boundaries and taxing-district boundaries were drawn for different purposes and do not line up.

Everything above comes from the Census Bureau American Community Survey 2019-2023 ACS 5-year estimates for this ZIP Code Tabulation Area, with sales tax rates traced to the state revenue agency. Five-year estimates pool sixty months of responses, so they are stable enough to compare 96737 with its neighbours but always trail the current year, and any value the Census suppressed for sample size is shown as unpublished rather than filled in with a model.

Sales tax in 96737

What a purchase inside this ZIP costs at checkout.

Rate applied
4%State base rate only
Tax on $100
$4Rounded to the dollar
Tax on $1,000
$40Before any exemptions

Hawaii levies 4% statewide, and counties, cities and special districts inside this ZIP can add their own local rate on top. Check the county page for the local component before you quote a price.

Affordability in this ZIP

Derived from the Census medians above — indicative, not an offer.

Rent burden
22%Median rent ÷ median income
Price-to-income
5.0×Home value ÷ household income
Est. mortgage
$1,204/mo20% down, 30-yr at 6.75%
Poverty rate
15.8%Residents below poverty line

A rent burden above 30% is the federal threshold for cost-burdened households, and a price-to-income multiple above 4× is generally considered a stretched housing market. The mortgage figure is principal and interest only — taxes, insurance and HOA dues are extra.

How 96737 compares

ZIP 96737 against the median ZIP in Hawaii County and across Hawaii.

MeasureZIP 96737County medianState medianvs state
Median household income$46,200$76,585$91,429-49%
Median home value$232,000$539,800$734,350-68%
Median gross rent$829$1,335$1,770-53%
Population3,7813,3434,396-14%

Medians are computed across the 28 ZIP areas in Hawaii County and the 97 ZIP areas in Hawaii.

Statewide rank

Where this ZIP places among all 97 Hawaii ZIP areas.

Income

richer than 1% of 80 state ZIPs

#79
Home value

above 2% of 82 state ZIPs

#80
Population

larger than 44% of 97 state ZIPs

#54

Comparable ZIP codes

Hawaii ZIP areas with almost the same household income.

ZIPCountyIncomeHome valueRent
96713Maui County$51,500$606,900$2,423
96729Maui County$54,500$199,200$878
96770Maui County$56,591$362,300$1,125
96778Hawaii County$34,863$241,200$1,321
96771Hawaii County$59,092$291,400$1,161
96772Hawaii County$61,250$396,300$1,509

Nearby ZIP codes

Other ZIP codes filed under Hawaii County.

Adjacent ZIP Codes

Other ZIP codes in Hawaii County, Hawaii.

ZIP 96737 questions

Common questions about this ZIP code.

Where is ZIP code 96737?
ZIP 96737 lies mostly in Hawaii County, Hawaii. County assignment follows the largest share of land area, so a ZIP straddling a county line is filed under its dominant county.
What sales tax do I pay in 96737?
Hawaii charges 4% statewide, plus any county, city or district rate that applies locally.
Is 96737 expensive to live in?
Median rent runs $829 a month, about 22% of median household income, and the median home is worth $232,000 — -68% against the typical Hawaii ZIP.
Is a ZCTA the same as a postal ZIP code?
Not exactly. The Census builds ZIP Code Tabulation Areas from the ZIP codes of addresses inside each census block, so a ZCTA can differ slightly from the USPS delivery route of the same number, and PO-box-only ZIPs have no ZCTA at all.

Related pages for this area.

Sources & transparency

Every figure on this page is a published estimate for ZIP Code Tabulation Area 96737, except the affordability ratios and mortgage estimate, which we derive from those medians and label as estimates.

Last reviewed December 2024. Figures are published for reference and can change; verify with the source agency before filing or contracting. How we build and check this data.