Potter ZIP codes — Potter County, South Dakota

Potter County is a small town in South Dakota, with 2,430 residents counted in the Census American Community Survey 2019-2023 ACS 5-year estimates. The median age here is 44.9 years against 39.1 nationally, a slightly older profile than the country as a whole. At this population the ACS sample is small, so the margin of error around every dollar figure below is wide — treat the numbers as a band, not a point, and expect them to move between annual releases without the place itself changing.

Households in Potter County earn a median of $71,726 a year, 8.7% below the national figure of $78,538. This figure covers the household, not the worker: two people on ordinary wages at one address outrank a single professional in the same table. Poverty reaches 7.7% of residents here, below the 12.4% national rate.

The typical owner-occupied home in Potter County is valued at $121,300, 60% below the national figure, while median gross rent runs $869 a month, 38.2% below the national figure, or roughly $10,428 across a full year. A household on the local median income would put about 14.5% of gross pay toward that rent against the federal 30% cost-burden threshold, so renting here is cheap relative to what people here earn. The home-price-to-income ratio works out to 1.7×, against roughly 3.9× nationally, so purchase prices are unusually low against local pay, the pattern in places where supply is plentiful and wage growth has been flat. 78.8% of occupied homes are owner-occupied versus 65% nationally, so the market leans toward owners. Rent is reported gross — contract rent plus tenant-paid utilities — which is why it runs above the advertised price on a listing for the same unit.

Every value on this page is published directly by the Census for this area — nothing is modelled or interpolated. Small-area estimates still carry wider margins of error than state or national figures, so check the linked ACS tables before relying on them for lending, appraisal or legal work.