Willard, MO population, income and ZIP codes

Willard city is a mid-size town in Missouri, with 6,418 residents counted in the Census American Community Survey 2019-2023 ACS 5-year estimates, which places it #121 of 1,082 ranked by population — larger than 88% of them. The median age here is 29.9 years against 39.1 nationally, a distinctly younger profile, typical of places with students, military posts or a fast-growing family population. Places under 65,000 residents only appear in the five-year release, never the one-year file, so these values pool sixty months of responses and lag the current year by design.

Households in Willard city earn a median of $87,204 a year, 11% above the national figure of $78,538 and 57% above the $55,543 median for the 374 Missouri cities we cover. This figure covers the household, not the worker: two people on ordinary wages at one address outrank a single professional in the same table. Poverty reaches 9.5% of residents here, below the 12.4% national rate.

The typical owner-occupied home in Willard city is valued at $204,300, 32.7% below the national figure and 34% above the $152,400 peer median, while median gross rent runs $1,130 a month, 19.6% below the national figure, or roughly $13,560 across a full year. A household on the local median income would put about 15.5% of gross pay toward that rent against the federal 30% cost-burden threshold, so renting here is cheap relative to what people here earn. The home-price-to-income ratio works out to 2.3×, against roughly 3.9× nationally, so purchase prices are unusually low against local pay, the pattern in places where supply is plentiful and wage growth has been flat. 70.1% of occupied homes are owner-occupied versus 65% nationally, so the market leans toward owners. Gross rent folds in the utilities a tenant pays separately, so it is closer to the real monthly outlay than a headline rent figure.

A median age of 29.9 means a large student or early-career population; income medians in places like this understate household resources, since many residents are supported from outside the address.

No figure on this page is estimated by us; each one comes straight from the published ACS tables for this area. Small-area estimates still carry wider margins of error than state or national figures, so check the linked ACS tables before relying on them for lending, appraisal or legal work.