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Shawano County · Wisconsin

ZIP code 54978

Population, income, housing costs and the sales tax rate charged on purchases inside ZIP 54978 — Census 2019-2023 ACS 5-year, no modelled estimates.
Population
93

ZCTA residents

Median income
$87,143

Household, past 12 months

Median home
$120,200

Owner-occupied value

Sales tax
5%

Wisconsin state rate

Quick answer

ZIP 54978 sits in Shawano County, Wisconsin and is home to 93 people. Median household income is $87,143, the median home is worth $120,200 and median gross rent is —. 89.3% of households own their home, and purchases are taxed at 5% (Wisconsin state rate).

County
Shawano County

FIPS 55115

State
Wisconsin (WI)

783 ZIPs covered

Area codes
Not published

No NANPA match for this ZIP

Metro area
Outside covered metros

Rate jurisdiction used for tax

The numbers for 54978

American Community Survey 2019-2023 ACS 5-year estimates for this ZCTA.

Population
93ZIP 54978 residents
Median household income
$87,143Past 12 months, inflation adjusted
Median home value
$120,200Owner-occupied units
Median gross rent
—Rent plus utilities, monthly
Median age
36.8 yrsAll residents
Homeownership rate
89.3%Owner-occupied households

ZIP 54978 in context

How this area compares with national benchmarks.

ZIP 54978 is a very small community in Shawano County, Wisconsin, with 93 residents counted in the Census American Community Survey 2019-2023 ACS 5-year estimates, which places it #765 of 783 ranked by population — larger than 2% of them. The median age here is 36.8 years against 39.1 nationally, a slightly younger profile than the country as a whole. At this population the ACS sample is small, so the margin of error around every dollar figure below is wide — treat the numbers as a band, not a point, and expect them to move between annual releases without the place itself changing.

Households in ZIP 54978 earn a median of $87,143 a year, 11% above the national figure of $78,538. The median is the midpoint household, not an average, so a handful of very high earners cannot drag it upward the way they distort a mean. Poverty reaches 0% of residents here, less than half the 12.4% national rate.

The typical owner-occupied home in ZIP 54978 is valued at $120,200, 60.4% below the national figure, while median gross rent runs not published a month. The home-price-to-income ratio works out to 1.4×, against roughly 3.9× nationally, so purchase prices are unusually low against local pay, the pattern in places where supply is plentiful and wage growth has been flat. 89.3% of occupied homes are owner-occupied versus 65% nationally, an owner-dominated market where rental listings are scarce and rent medians rest on a thin sample. The rent line includes utilities paid by the tenant, a definition worth remembering when comparing it against a landlord's quoted rate.

With 93 residents, a handful of survey responses moves every median on this page. Compare ZIP 54978 against its county rather than against national figures.

The Census withheld gross rent for ZIP 54978 because the sample was too thin to publish at this geography. Those values were suppressed at the source, not lost in our dataset, and we do not model a replacement. Everything else on this page comes straight from the ACS 2019-2023 ACS 5-year tables.

Reading ZIP 54978 in context

How 54978 sits inside Shawano County and Wisconsin.

ZIP 54978 is tabulated inside Shawano County, Wisconsin, one of 15 ZIP areas the Census publishes for that county and 783 across Wisconsin. This is one of the smallest tabulated ZIP areas in the state, the kind of rural route where a single subdivision or farm cluster accounts for most addresses. County assignment on this page follows the largest share of the ZIP's land area, which matters where a delivery route crosses a county line: mail addressed to 54978 can be handled by a post office in a neighbouring county even though the tabulation area is filed here.

Against its own county, 54978 reports a median household income of $87,143, 28% above the $67,985 county median, and 19% above the $73,420 typical WI ZIP. Owner-occupied homes are valued at a median of $120,200, 29% below the county figure and 44% below the statewide ZIP median. Rent is reported gross — the contract amount plus tenant-paid utilities — at not published a month, which is why it reads higher than the advertised rent on a listing for the same unit.

Wisconsin charges 5% statewide, and local governments overlapping 54978 may add county, city or special-district levies on top. We publish the state floor for this ZIP rather than guessing a combined figure, because ZIP boundaries and taxing-district boundaries were drawn for different purposes and do not line up.

Everything above comes from the Census Bureau American Community Survey 2019-2023 ACS 5-year estimates for this ZIP Code Tabulation Area, with sales tax rates traced to the state revenue agency. Five-year estimates pool sixty months of responses, so they are stable enough to compare 54978 with its neighbours but always trail the current year, and any value the Census suppressed for sample size is shown as unpublished rather than filled in with a model.

Sales tax in 54978

What a purchase inside this ZIP costs at checkout.

Rate applied
5%State base rate only
Tax on $100
$5Rounded to the dollar
Tax on $1,000
$50Before any exemptions

Wisconsin levies 5% statewide, and counties, cities and special districts inside this ZIP can add their own local rate on top. Check the county page for the local component before you quote a price.

Affordability in this ZIP

Derived from the Census medians above — indicative, not an offer.

Rent burden
—Median rent ÷ median income
Price-to-income
1.4×Home value ÷ household income
Est. mortgage
$624/mo20% down, 30-yr at 6.75%
Poverty rate
0%Residents below poverty line

A rent burden above 30% is the federal threshold for cost-burdened households, and a price-to-income multiple above 4× is generally considered a stretched housing market. The mortgage figure is principal and interest only — taxes, insurance and HOA dues are extra.

How 54978 compares

ZIP 54978 against the median ZIP in Shawano County and across Wisconsin.

MeasureZIP 54978County medianState medianvs state
Median household income$87,143$67,985$73,420+19%
Median home value$120,200$169,700$214,300-44%
Median gross rent—$729$900—
Population932,0022,792-97%

Medians are computed across the 15 ZIP areas in Shawano County and the 783 ZIP areas in Wisconsin.

Statewide rank

Where this ZIP places among all 783 Wisconsin ZIP areas.

Income

richer than 76% of 760 state ZIPs

#182
Home value

above 4% of 762 state ZIPs

#732
Population

larger than 2% of 783 state ZIPs

#765

Comparable ZIP codes

Wisconsin ZIP areas with almost the same household income.

ZIPCountyIncomeHome valueRent
54227Manitowoc County$87,125$237,800$592
54772Dunn County$87,188$186,600$1,038
53937Sauk County$86,957$261,700$970
53142Kenosha County$86,891$254,300$1,319
53130Milwaukee County$86,806$290,400$1,274
54175Oconto County$87,500$253,000$444

Nearby ZIP codes

Other ZIP codes filed under Shawano County.

Adjacent ZIP Codes

Other ZIP codes in Shawano County, Wisconsin.

ZIP 54978 questions

Common questions about this ZIP code.

Where is ZIP code 54978?
ZIP 54978 lies mostly in Shawano County, Wisconsin. County assignment follows the largest share of land area, so a ZIP straddling a county line is filed under its dominant county.
What sales tax do I pay in 54978?
Wisconsin charges 5% statewide, plus any county, city or district rate that applies locally.
Is 54978 expensive to live in?
Median rent runs — a month, and the median home is worth $120,200 — -44% against the typical Wisconsin ZIP.
Is a ZCTA the same as a postal ZIP code?
Not exactly. The Census builds ZIP Code Tabulation Areas from the ZIP codes of addresses inside each census block, so a ZCTA can differ slightly from the USPS delivery route of the same number, and PO-box-only ZIPs have no ZCTA at all.

Related pages for this area.

Sources & transparency

Every figure on this page is a published estimate for ZIP Code Tabulation Area 54978, except the affordability ratios and mortgage estimate, which we derive from those medians and label as estimates.

Last reviewed December 2024. Figures are published for reference and can change; verify with the source agency before filing or contracting. How we build and check this data.