
Winnebago County · Wisconsin
ZIP code 54901
- Population
- 36,999
- Median income
- $61,734
- Median home
- $164,000
- Sales tax
- 5%
ZCTA residents
Household, past 12 months
Owner-occupied value
Wisconsin state rate
Quick answer
ZIP 54901 sits in Winnebago County, Wisconsin and is home to 36,999 people. Median household income is $61,734, the median home is worth $164,000 and median gross rent is $932. 50.4% of households own their home, and purchases are taxed at 5% (Wisconsin state rate).
- County
- Winnebago County
- State
- Wisconsin (WI)
- Area codes
- Not published
- Metro area
- Outside covered metros
FIPS 55139
783 ZIPs covered
No NANPA match for this ZIP
Rate jurisdiction used for tax
The numbers for 54901
American Community Survey 2019-2023 ACS 5-year estimates for this ZCTA.
- Population
- 36,999ZIP 54901 residents
- Median household income
- $61,734Past 12 months, inflation adjusted
- Median home value
- $164,000Owner-occupied units
- Median gross rent
- $932Rent plus utilities, monthly
- Median age
- 30.7 yrsAll residents
- Homeownership rate
- 50.4%Owner-occupied households
ZIP 54901 in context
How this area compares with national benchmarks.
ZIP 54901 is a small city in Winnebago County, Wisconsin, with 36,999 residents counted in the Census American Community Survey 2019-2023 ACS 5-year estimates, which places it #24 of 783 ranked by population — larger than 97% of them. The median age here is 30.7 years against 39.1 nationally, a distinctly younger profile, typical of places with students, military posts or a fast-growing family population. Places under 65,000 residents only appear in the five-year release, never the one-year file, so these values pool sixty months of responses and lag the current year by design.
Households in ZIP 54901 earn a median of $61,734 a year, 21.4% below the national figure of $78,538. The median is the midpoint household, not an average, so a handful of very high earners cannot drag it upward the way they distort a mean. Poverty reaches 18.8% of residents here, well above the 12.4% national rate, which is the single clearest signal in this dataset that median income here is carried by a narrow band of households.
The typical owner-occupied home in ZIP 54901 is valued at $164,000, 45.9% below the national figure, while median gross rent runs $932 a month, 33.7% below the national figure, or roughly $11,184 across a full year. A household on the local median income would put about 18.1% of gross pay toward that rent against the federal 30% cost-burden threshold, so renting here is cheap relative to what people here earn. The home-price-to-income ratio works out to 2.7×, against roughly 3.9× nationally, so buying is easier here than in the average US market. 50.4% of occupied homes are owner-occupied versus 65% nationally, so the market leans more heavily on renters. Rent is reported gross — contract rent plus tenant-paid utilities — which is why it runs above the advertised price on a listing for the same unit.
Every value on this page is published directly by the Census for this area — nothing is modelled or interpolated. Small-area estimates still carry wider margins of error than state or national figures, so check the linked ACS tables before relying on them for lending, appraisal or legal work.
Reading ZIP 54901 in context
How 54901 sits inside Winnebago County and Wisconsin.
ZIP 54901 is tabulated inside Winnebago County, Wisconsin, one of 11 ZIP areas the Census publishes for that county and 783 across Wisconsin. This is a dense urban ZIP, where a single postal boundary can hold more residents than an entire rural county. County assignment on this page follows the largest share of the ZIP's land area, which matters where a delivery route crosses a county line: mail addressed to 54901 can be handled by a post office in a neighbouring county even though the tabulation area is filed here.
Against its own county, 54901 reports a median household income of $61,734, 24% below the $81,386 county median, and 16% below the $73,420 typical WI ZIP. Owner-occupied homes are valued at a median of $164,000, 30% below the county figure and 23% below the statewide ZIP median. Rent is reported gross — the contract amount plus tenant-paid utilities — at $932 a month, which is why it reads higher than the advertised rent on a listing for the same unit.
Wisconsin charges 5% statewide, and local governments overlapping 54901 may add county, city or special-district levies on top. We publish the state floor for this ZIP rather than guessing a combined figure, because ZIP boundaries and taxing-district boundaries were drawn for different purposes and do not line up.
Everything above comes from the Census Bureau American Community Survey 2019-2023 ACS 5-year estimates for this ZIP Code Tabulation Area, with sales tax rates traced to the state revenue agency. Five-year estimates pool sixty months of responses, so they are stable enough to compare 54901 with its neighbours but always trail the current year, and any value the Census suppressed for sample size is shown as unpublished rather than filled in with a model.
Sales tax in 54901
What a purchase inside this ZIP costs at checkout.
Wisconsin levies 5% statewide, and counties, cities and special districts inside this ZIP can add their own local rate on top. Check the county page for the local component before you quote a price.
Affordability in this ZIP
Derived from the Census medians above — indicative, not an offer.
A rent burden above 30% is the federal threshold for cost-burdened households, and a price-to-income multiple above 4× is generally considered a stretched housing market. The mortgage figure is principal and interest only — taxes, insurance and HOA dues are extra.
How 54901 compares
ZIP 54901 against the median ZIP in Winnebago County and across Wisconsin.
| Measure | ZIP 54901 | County median | State median | vs state |
|---|---|---|---|---|
| Median household income | $61,734 | $81,386 | $73,420 | -16% |
| Median home value | $164,000 | $234,350 | $214,300 | -23% |
| Median gross rent | $932 | $926 | $900 | +4% |
| Population | 36,999 | 5,339 | 2,792 | +1225% |
Medians are computed across the 11 ZIP areas in Winnebago County and the 783 ZIP areas in Wisconsin.
Statewide rank
Where this ZIP places among all 783 Wisconsin ZIP areas.
- Income
- #605
- Home value
- #634
- Population
- #24
richer than 20% of 760 state ZIPs
above 17% of 762 state ZIPs
larger than 97% of 783 state ZIPs
Comparable ZIP codes
Wisconsin ZIP areas with almost the same household income.
Nearby ZIP codes
Other ZIP codes filed under Winnebago County.
Adjacent ZIP Codes
Other ZIP codes in Winnebago County, Wisconsin.
ZIP 54901 questions
Common questions about this ZIP code.
- Where is ZIP code 54901?
- ZIP 54901 lies mostly in Winnebago County, Wisconsin. County assignment follows the largest share of land area, so a ZIP straddling a county line is filed under its dominant county.
- What sales tax do I pay in 54901?
- Wisconsin charges 5% statewide, plus any county, city or district rate that applies locally.
- Is 54901 expensive to live in?
- Median rent runs $932 a month, about 18% of median household income, and the median home is worth $164,000 — -23% against the typical Wisconsin ZIP.
- Is a ZCTA the same as a postal ZIP code?
- Not exactly. The Census builds ZIP Code Tabulation Areas from the ZIP codes of addresses inside each census block, so a ZCTA can differ slightly from the USPS delivery route of the same number, and PO-box-only ZIPs have no ZCTA at all.
Keep going
Related pages for this area.
Sources & transparency
- US Census Bureau, ACS 2019-2023 5-year estimates — 2019-2023 ACS 5-year — population, income, housing
- Census 2020 ZCTA-to-county relationship file — County assignment by largest land-area overlap
- Wisconsin Department of Revenue — Sales tax rates and local add-ons
Last reviewed December 2024. Figures are published for reference and can change; verify with the source agency before filing or contracting. How we build and check this data.