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Monroe County · Wisconsin

ZIP code 54660

Population, income, housing costs and the sales tax rate charged on purchases inside ZIP 54660 — Census 2019-2023 ACS 5-year, no modelled estimates.
Population
16,100

ZCTA residents

Median income
$61,146

Household, past 12 months

Median home
$188,000

Owner-occupied value

Sales tax
5%

Wisconsin state rate

Quick answer

ZIP 54660 sits in Monroe County, Wisconsin and is home to 16,100 people. Median household income is $61,146, the median home is worth $188,000 and median gross rent is $931. 66.1% of households own their home, and purchases are taxed at 5% (Wisconsin state rate).

County
Monroe County

FIPS 55081

State
Wisconsin (WI)

783 ZIPs covered

Area codes
Not published

No NANPA match for this ZIP

Metro area
Outside covered metros

Rate jurisdiction used for tax

The numbers for 54660

American Community Survey 2019-2023 ACS 5-year estimates for this ZCTA.

Population
16,100ZIP 54660 residents
Median household income
$61,146Past 12 months, inflation adjusted
Median home value
$188,000Owner-occupied units
Median gross rent
$931Rent plus utilities, monthly
Median age
41.8 yrsAll residents
Homeownership rate
66.1%Owner-occupied households

ZIP 54660 in context

How this area compares with national benchmarks.

ZIP 54660 is a mid-size town in Monroe County, Wisconsin, with 16,100 residents counted in the Census American Community Survey 2019-2023 ACS 5-year estimates, which places it #133 of 783 ranked by population — larger than 83% of them. The median age here is 41.8 years against 39.1 nationally, a slightly older profile than the country as a whole. Places under 65,000 residents only appear in the five-year release, never the one-year file, so these values pool sixty months of responses and lag the current year by design.

Households in ZIP 54660 earn a median of $61,146 a year, 22.1% below the national figure of $78,538. This figure covers the household, not the worker: two people on ordinary wages at one address outrank a single professional in the same table. Poverty reaches 13.7% of residents here, above the 12.4% national rate.

The typical owner-occupied home in ZIP 54660 is valued at $188,000, 38% below the national figure, while median gross rent runs $931 a month, 33.8% below the national figure, or roughly $11,172 across a full year. A household on the local median income would put about 18.3% of gross pay toward that rent against the federal 30% cost-burden threshold, so renting here is cheap relative to what people here earn. The home-price-to-income ratio works out to 3.1×, against roughly 3.9× nationally, so buying is easier here than in the average US market. 66.1% of occupied homes are owner-occupied versus 65% nationally, so the market leans toward owners. Rent is reported gross — contract rent plus tenant-paid utilities — which is why it runs above the advertised price on a listing for the same unit.

All values below were released by the Census for this exact geography, with no gap-filling on our side. Small-area estimates still carry wider margins of error than state or national figures, so check the linked ACS tables before relying on them for lending, appraisal or legal work.

Reading ZIP 54660 in context

How 54660 sits inside Monroe County and Wisconsin.

ZIP 54660 is tabulated inside Monroe County, Wisconsin, one of 7 ZIP areas the Census publishes for that county and 783 across Wisconsin. This is a mid-sized ZIP that covers a large share of its county's addresses. County assignment on this page follows the largest share of the ZIP's land area, which matters where a delivery route crosses a county line: mail addressed to 54660 can be handled by a post office in a neighbouring county even though the tabulation area is filed here.

Against its own county, 54660 reports a median household income of $61,146, 13% below the $70,605 county median, and 17% below the $73,420 typical WI ZIP. Owner-occupied homes are valued at a median of $188,000, 7% below the county figure and 12% below the statewide ZIP median. Rent is reported gross — the contract amount plus tenant-paid utilities — at $931 a month, which is why it reads higher than the advertised rent on a listing for the same unit.

Wisconsin charges 5% statewide, and local governments overlapping 54660 may add county, city or special-district levies on top. We publish the state floor for this ZIP rather than guessing a combined figure, because ZIP boundaries and taxing-district boundaries were drawn for different purposes and do not line up.

Everything above comes from the Census Bureau American Community Survey 2019-2023 ACS 5-year estimates for this ZIP Code Tabulation Area, with sales tax rates traced to the state revenue agency. Five-year estimates pool sixty months of responses, so they are stable enough to compare 54660 with its neighbours but always trail the current year, and any value the Census suppressed for sample size is shown as unpublished rather than filled in with a model.

Sales tax in 54660

What a purchase inside this ZIP costs at checkout.

Rate applied
5%State base rate only
Tax on $100
$5Rounded to the dollar
Tax on $1,000
$50Before any exemptions

Wisconsin levies 5% statewide, and counties, cities and special districts inside this ZIP can add their own local rate on top. Check the county page for the local component before you quote a price.

Affordability in this ZIP

Derived from the Census medians above — indicative, not an offer.

Rent burden
18%Median rent ÷ median income
Price-to-income
3.1×Home value ÷ household income
Est. mortgage
$975/mo20% down, 30-yr at 6.75%
Poverty rate
13.7%Residents below poverty line

A rent burden above 30% is the federal threshold for cost-burdened households, and a price-to-income multiple above 4× is generally considered a stretched housing market. The mortgage figure is principal and interest only — taxes, insurance and HOA dues are extra.

How 54660 compares

ZIP 54660 against the median ZIP in Monroe County and across Wisconsin.

MeasureZIP 54660County medianState medianvs state
Median household income$61,146$70,605$73,420-17%
Median home value$188,000$201,400$214,300-12%
Median gross rent$931$841$900+3%
Population16,1002,6232,792+477%

Medians are computed across the 7 ZIP areas in Monroe County and the 783 ZIP areas in Wisconsin.

Statewide rank

Where this ZIP places among all 783 Wisconsin ZIP areas.

Income

richer than 19% of 760 state ZIPs

#615
Home value

above 33% of 762 state ZIPs

#512
Population

larger than 83% of 783 state ZIPs

#133

Comparable ZIP codes

Wisconsin ZIP areas with almost the same household income.

ZIPCountyIncomeHome valueRent
54731Rusk County$61,125$160,300$1,200
53553Iowa County$61,094$168,500$446
54960Marquette County$61,250$205,500$794
54829Barron County$61,276$214,900$892
54631Crawford County$61,319$165,100$829
54929Waupaca County$60,973$157,900$875

Nearby ZIP codes

Other ZIP codes filed under Monroe County.

Adjacent ZIP Codes

Other ZIP codes in Monroe County, Wisconsin.

ZIP 54660 questions

Common questions about this ZIP code.

Where is ZIP code 54660?
ZIP 54660 lies mostly in Monroe County, Wisconsin. County assignment follows the largest share of land area, so a ZIP straddling a county line is filed under its dominant county.
What sales tax do I pay in 54660?
Wisconsin charges 5% statewide, plus any county, city or district rate that applies locally.
Is 54660 expensive to live in?
Median rent runs $931 a month, about 18% of median household income, and the median home is worth $188,000 — -12% against the typical Wisconsin ZIP.
Is a ZCTA the same as a postal ZIP code?
Not exactly. The Census builds ZIP Code Tabulation Areas from the ZIP codes of addresses inside each census block, so a ZCTA can differ slightly from the USPS delivery route of the same number, and PO-box-only ZIPs have no ZCTA at all.

Related pages for this area.

Sources & transparency

Every figure on this page is a published estimate for ZIP Code Tabulation Area 54660, except the affordability ratios and mortgage estimate, which we derive from those medians and label as estimates.

Last reviewed December 2024. Figures are published for reference and can change; verify with the source agency before filing or contracting. How we build and check this data.