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Mercer County · West Virginia

ZIP code 24701

Population, income, housing costs and the sales tax rate charged on purchases inside ZIP 24701 — Census 2019-2023 ACS 5-year, no modelled estimates.
Population
17,943

ZCTA residents

Median income
$44,188

Household, past 12 months

Median home
$100,000

Owner-occupied value

Sales tax
6%

West Virginia state rate

Quick answer

ZIP 24701 sits in Mercer County, West Virginia and is home to 17,943 people. Median household income is $44,188, the median home is worth $100,000 and median gross rent is $775. 63.5% of households own their home, and purchases are taxed at 6% (West Virginia state rate).

County
Mercer County

FIPS 54055

State
West Virginia (WV)

738 ZIPs covered

Area codes
Not published

No NANPA match for this ZIP

Metro area
Outside covered metros

Rate jurisdiction used for tax

The numbers for 24701

American Community Survey 2019-2023 ACS 5-year estimates for this ZCTA.

Population
17,943ZIP 24701 residents
Median household income
$44,188Past 12 months, inflation adjusted
Median home value
$100,000Owner-occupied units
Median gross rent
$775Rent plus utilities, monthly
Median age
45.3 yrsAll residents
Homeownership rate
63.5%Owner-occupied households

ZIP 24701 in context

How this area compares with national benchmarks.

ZIP 24701 is a mid-size town in Mercer County, West Virginia, with 17,943 residents counted in the Census American Community Survey 2019-2023 ACS 5-year estimates, which places it #17 of 738 ranked by population — larger than 97% of them. The median age here is 45.3 years against 39.1 nationally, a markedly older profile that usually tracks retirees staying put and younger households leaving for work. Places under 65,000 residents only appear in the five-year release, never the one-year file, so these values pool sixty months of responses and lag the current year by design.

Households in ZIP 24701 earn a median of $44,188 a year, 43.7% below the national figure of $78,538. Median household income counts every pre-tax dollar arriving at an address — wages, self-employment, Social Security, pensions, interest and public assistance — for everyone living there, so multi-earner households pull the figure up even where individual pay is modest. Poverty reaches 18.1% of residents here, above the 12.4% national rate.

The typical owner-occupied home in ZIP 24701 is valued at $100,000, 67% below the national figure, while median gross rent runs $775 a month, 44.9% below the national figure, or roughly $9,300 across a full year. A household on the local median income would put about 21% of gross pay toward that rent against the federal 30% cost-burden threshold, so renting here is within the standard affordability guideline. The home-price-to-income ratio works out to 2.3×, against roughly 3.9× nationally, so purchase prices are unusually low against local pay, the pattern in places where supply is plentiful and wage growth has been flat. 63.5% of occupied homes are owner-occupied versus 65% nationally, so the market leans more heavily on renters. Gross rent folds in the utilities a tenant pays separately, so it is closer to the real monthly outlay than a headline rent figure.

No figure on this page is estimated by us; each one comes straight from the published ACS tables for this area. Small-area estimates still carry wider margins of error than state or national figures, so check the linked ACS tables before relying on them for lending, appraisal or legal work.

Reading ZIP 24701 in context

How 24701 sits inside Mercer County and West Virginia.

ZIP 24701 is tabulated inside Mercer County, West Virginia, one of 17 ZIP areas the Census publishes for that county and 738 across West Virginia. This is a mid-sized suburban ZIP inside a county that is split across many delivery areas. County assignment on this page follows the largest share of the ZIP's land area, which matters where a delivery route crosses a county line: mail addressed to 24701 can be handled by a post office in a neighbouring county even though the tabulation area is filed here.

Against its own county, 24701 reports a median household income of $44,188, 12% below the $50,184 county median, and 19% below the $54,285 typical WV ZIP. Owner-occupied homes are valued at a median of $100,000, 30% below the county figure and 17% below the statewide ZIP median. Rent is reported gross — the contract amount plus tenant-paid utilities — at $775 a month, which is why it reads higher than the advertised rent on a listing for the same unit.

West Virginia charges 6% statewide, and local governments overlapping 24701 may add county, city or special-district levies on top. We publish the state floor for this ZIP rather than guessing a combined figure, because ZIP boundaries and taxing-district boundaries were drawn for different purposes and do not line up.

Everything above comes from the Census Bureau American Community Survey 2019-2023 ACS 5-year estimates for this ZIP Code Tabulation Area, with sales tax rates traced to the state revenue agency. Five-year estimates pool sixty months of responses, so they are stable enough to compare 24701 with its neighbours but always trail the current year, and any value the Census suppressed for sample size is shown as unpublished rather than filled in with a model.

Sales tax in 24701

What a purchase inside this ZIP costs at checkout.

Rate applied
6%State base rate only
Tax on $100
$6Rounded to the dollar
Tax on $1,000
$60Before any exemptions

West Virginia levies 6% statewide, and counties, cities and special districts inside this ZIP can add their own local rate on top. Check the county page for the local component before you quote a price.

Affordability in this ZIP

Derived from the Census medians above — indicative, not an offer.

Rent burden
21%Median rent ÷ median income
Price-to-income
2.3×Home value ÷ household income
Est. mortgage
$519/mo20% down, 30-yr at 6.75%
Poverty rate
18.1%Residents below poverty line

A rent burden above 30% is the federal threshold for cost-burdened households, and a price-to-income multiple above 4× is generally considered a stretched housing market. The mortgage figure is principal and interest only — taxes, insurance and HOA dues are extra.

How 24701 compares

ZIP 24701 against the median ZIP in Mercer County and across West Virginia.

MeasureZIP 24701County medianState medianvs state
Median household income$44,188$50,184$54,285-19%
Median home value$100,000$143,600$120,600-17%
Median gross rent$775$841$794-2%
Population17,943495696+2478%

Medians are computed across the 17 ZIP areas in Mercer County and the 738 ZIP areas in West Virginia.

Statewide rank

Where this ZIP places among all 738 West Virginia ZIP areas.

Income

richer than 29% of 554 state ZIPs

#396
Home value

above 35% of 562 state ZIPs

#368
Population

larger than 98% of 738 state ZIPs

#17

Comparable ZIP codes

West Virginia ZIP areas with almost the same household income.

ZIPCountyIncomeHome valueRent
25063Braxton County$44,471$108,500—
26208Webster County$44,519$67,000$713
25252Jackson County$43,843$169,200—
24915Pocahontas County$43,813$55,200$768
26610Nicholas County$43,750$96,300$741
24870Wyoming County$44,660$58,600$882

Nearby ZIP codes

Other ZIP codes filed under Mercer County.

Adjacent ZIP Codes

Other ZIP codes in Mercer County, West Virginia.

ZIP 24701 questions

Common questions about this ZIP code.

Where is ZIP code 24701?
ZIP 24701 lies mostly in Mercer County, West Virginia. County assignment follows the largest share of land area, so a ZIP straddling a county line is filed under its dominant county.
What sales tax do I pay in 24701?
West Virginia charges 6% statewide, plus any county, city or district rate that applies locally.
Is 24701 expensive to live in?
Median rent runs $775 a month, about 21% of median household income, and the median home is worth $100,000 — -17% against the typical West Virginia ZIP.
Is a ZCTA the same as a postal ZIP code?
Not exactly. The Census builds ZIP Code Tabulation Areas from the ZIP codes of addresses inside each census block, so a ZCTA can differ slightly from the USPS delivery route of the same number, and PO-box-only ZIPs have no ZCTA at all.

Related pages for this area.

Sources & transparency

Every figure on this page is a published estimate for ZIP Code Tabulation Area 24701, except the affordability ratios and mortgage estimate, which we derive from those medians and label as estimates.

Last reviewed December 2024. Figures are published for reference and can change; verify with the source agency before filing or contracting. How we build and check this data.