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Bryan County · Oklahoma

ZIP code 74701

Population, income, housing costs and the sales tax rate charged on purchases inside ZIP 74701 — Census 2019-2023 ACS 5-year, no modelled estimates.
Population
26,548

ZCTA residents

Median income
$54,576

Household, past 12 months

Median home
$188,100

Owner-occupied value

Sales tax
4.5%

Oklahoma state rate

Quick answer

ZIP 74701 sits in Bryan County, Oklahoma and is home to 26,548 people. Median household income is $54,576, the median home is worth $188,100 and median gross rent is $916. 55.8% of households own their home, and purchases are taxed at 4.5% (Oklahoma state rate).

County
Bryan County

FIPS 40013

State
Oklahoma (OK)

664 ZIPs covered

Area codes
Not published

No NANPA match for this ZIP

Metro area
Outside covered metros

Rate jurisdiction used for tax

The numbers for 74701

American Community Survey 2019-2023 ACS 5-year estimates for this ZCTA.

Population
26,548ZIP 74701 residents
Median household income
$54,576Past 12 months, inflation adjusted
Median home value
$188,100Owner-occupied units
Median gross rent
$916Rent plus utilities, monthly
Median age
34.4 yrsAll residents
Homeownership rate
55.8%Owner-occupied households

ZIP 74701 in context

How this area compares with national benchmarks.

ZIP 74701 is a small city in Bryan County, Oklahoma, with 26,548 residents counted in the Census American Community Survey 2019-2023 ACS 5-year estimates, which places it #42 of 664 ranked by population — larger than 93% of them. The median age here is 34.4 years against 39.1 nationally, a slightly younger profile than the country as a whole. Places under 65,000 residents only appear in the five-year release, never the one-year file, so these values pool sixty months of responses and lag the current year by design.

Households in ZIP 74701 earn a median of $54,576 a year, 30.5% below the national figure of $78,538. The median is the midpoint household, not an average, so a handful of very high earners cannot drag it upward the way they distort a mean. Poverty reaches 17.6% of residents here, above the 12.4% national rate.

The typical owner-occupied home in ZIP 74701 is valued at $188,100, 38% below the national figure, while median gross rent runs $916 a month, 34.9% below the national figure, or roughly $10,992 across a full year. A household on the local median income would put about 20.1% of gross pay toward that rent against the federal 30% cost-burden threshold, so renting here is within the standard affordability guideline. The home-price-to-income ratio works out to 3.4×, against roughly 3.9× nationally, so buying is easier here than in the average US market. 55.8% of occupied homes are owner-occupied versus 65% nationally, so the market leans more heavily on renters. Rent is reported gross — contract rent plus tenant-paid utilities — which is why it runs above the advertised price on a listing for the same unit.

No figure on this page is estimated by us; each one comes straight from the published ACS tables for this area. Small-area estimates still carry wider margins of error than state or national figures, so check the linked ACS tables before relying on them for lending, appraisal or legal work.

Reading ZIP 74701 in context

How 74701 sits inside Bryan County and Oklahoma.

ZIP 74701 is tabulated inside Bryan County, Oklahoma, one of 13 ZIP areas the Census publishes for that county and 664 across Oklahoma. This is a mid-sized suburban ZIP inside a county that is split across many delivery areas. County assignment on this page follows the largest share of the ZIP's land area, which matters where a delivery route crosses a county line: mail addressed to 74701 can be handled by a post office in a neighbouring county even though the tabulation area is filed here.

Against its own county, 74701 reports a median household income of $54,576, 3% below the $56,528 county median, and 6% below the $57,827 typical OK ZIP. Owner-occupied homes are valued at a median of $188,100, 36% above the county figure and 46% above the statewide ZIP median. Rent is reported gross — the contract amount plus tenant-paid utilities — at $916 a month, which is why it reads higher than the advertised rent on a listing for the same unit.

Oklahoma charges 4.5% statewide, and local governments overlapping 74701 may add county, city or special-district levies on top. We publish the state floor for this ZIP rather than guessing a combined figure, because ZIP boundaries and taxing-district boundaries were drawn for different purposes and do not line up.

Everything above comes from the Census Bureau American Community Survey 2019-2023 ACS 5-year estimates for this ZIP Code Tabulation Area, with sales tax rates traced to the state revenue agency. Five-year estimates pool sixty months of responses, so they are stable enough to compare 74701 with its neighbours but always trail the current year, and any value the Census suppressed for sample size is shown as unpublished rather than filled in with a model.

Sales tax in 74701

What a purchase inside this ZIP costs at checkout.

Rate applied
4.5%State base rate only
Tax on $100
$5Rounded to the dollar
Tax on $1,000
$45Before any exemptions

Oklahoma levies 4.5% statewide, and counties, cities and special districts inside this ZIP can add their own local rate on top. Check the county page for the local component before you quote a price.

Affordability in this ZIP

Derived from the Census medians above — indicative, not an offer.

Rent burden
20%Median rent ÷ median income
Price-to-income
3.4×Home value ÷ household income
Est. mortgage
$976/mo20% down, 30-yr at 6.75%
Poverty rate
17.6%Residents below poverty line

A rent burden above 30% is the federal threshold for cost-burdened households, and a price-to-income multiple above 4× is generally considered a stretched housing market. The mortgage figure is principal and interest only — taxes, insurance and HOA dues are extra.

How 74701 compares

ZIP 74701 against the median ZIP in Bryan County and across Oklahoma.

MeasureZIP 74701County medianState medianvs state
Median household income$54,576$56,528$57,827-6%
Median home value$188,100$138,400$128,900+46%
Median gross rent$916$900$820+12%
Population26,5481,6401,633+1526%

Medians are computed across the 13 ZIP areas in Bryan County and the 664 ZIP areas in Oklahoma.

Statewide rank

Where this ZIP places among all 664 Oklahoma ZIP areas.

Income

richer than 40% of 631 state ZIPs

#381
Home value

above 80% of 610 state ZIPs

#119
Population

larger than 94% of 664 state ZIPs

#42

Comparable ZIP codes

Oklahoma ZIP areas with almost the same household income.

ZIPCountyIncomeHome valueRent
74756Choctaw County$54,583$124,500$833
74953Le Flore County$54,625$174,400$796
73662Beckham County$54,667$113,300$772
73084Oklahoma County$54,694$115,600$873
74350Mayes County$54,450$121,400$750
74363Ottawa County$54,741$112,700$739

Nearby ZIP codes

Other ZIP codes filed under Bryan County.

Adjacent ZIP Codes

Other ZIP codes in Bryan County, Oklahoma.

ZIP 74701 questions

Common questions about this ZIP code.

Where is ZIP code 74701?
ZIP 74701 lies mostly in Bryan County, Oklahoma. County assignment follows the largest share of land area, so a ZIP straddling a county line is filed under its dominant county.
What sales tax do I pay in 74701?
Oklahoma charges 4.5% statewide, plus any county, city or district rate that applies locally.
Is 74701 expensive to live in?
Median rent runs $916 a month, about 20% of median household income, and the median home is worth $188,100 — +46% against the typical Oklahoma ZIP.
Is a ZCTA the same as a postal ZIP code?
Not exactly. The Census builds ZIP Code Tabulation Areas from the ZIP codes of addresses inside each census block, so a ZCTA can differ slightly from the USPS delivery route of the same number, and PO-box-only ZIPs have no ZCTA at all.

Related pages for this area.

Sources & transparency

Every figure on this page is a published estimate for ZIP Code Tabulation Area 74701, except the affordability ratios and mortgage estimate, which we derive from those medians and label as estimates.

Last reviewed December 2024. Figures are published for reference and can change; verify with the source agency before filing or contracting. How we build and check this data.