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Douglas County · Nebraska

ZIP code 68104

Population, income, housing costs and the sales tax rate charged on purchases inside ZIP 68104 — Census 2019-2023 ACS 5-year, no modelled estimates.
Population
37,003

ZCTA residents

Median income
$57,488

Household, past 12 months

Median home
$157,700

Owner-occupied value

Sales tax
7%

Combined state + local

Quick answer

ZIP 68104 sits in Douglas County, Nebraska and is home to 37,003 people. Median household income is $57,488, the median home is worth $157,700 and median gross rent is $1,049. 58% of households own their home, and purchases are taxed at 7% combined.

County
Douglas County

FIPS 31055

State
Nebraska (NE)

586 ZIPs covered

Area codes
402, 531, 712

NANPA codes serving this area

Metro area
Omaha

Rate jurisdiction used for tax

The numbers for 68104

American Community Survey 2019-2023 ACS 5-year estimates for this ZCTA.

Population
37,003ZIP 68104 residents
Median household income
$57,488Past 12 months, inflation adjusted
Median home value
$157,700Owner-occupied units
Median gross rent
$1,049Rent plus utilities, monthly
Median age
35.2 yrsAll residents
Homeownership rate
58%Owner-occupied households

ZIP 68104 in context

How this area compares with national benchmarks.

ZIP 68104 is a small city in Douglas County, Nebraska, with 37,003 residents counted in the Census American Community Survey 2019-2023 ACS 5-year estimates, which places it #3 of 586 ranked by population — larger than 99% of them. The median age here is 35.2 years against 39.1 nationally, a slightly younger profile than the country as a whole. Places under 65,000 residents only appear in the five-year release, never the one-year file, so these values pool sixty months of responses and lag the current year by design.

Households in ZIP 68104 earn a median of $57,488 a year, 26.8% below the national figure of $78,538. The median is the midpoint household, not an average, so a handful of very high earners cannot drag it upward the way they distort a mean. Poverty reaches 15.6% of residents here, above the 12.4% national rate.

The typical owner-occupied home in ZIP 68104 is valued at $157,700, 48% below the national figure, while median gross rent runs $1,049 a month, 25.4% below the national figure, or roughly $12,588 across a full year. A household on the local median income would put about 21.9% of gross pay toward that rent against the federal 30% cost-burden threshold, so renting here is within the standard affordability guideline. The home-price-to-income ratio works out to 2.7×, against roughly 3.9× nationally, so buying is easier here than in the average US market. 58% of occupied homes are owner-occupied versus 65% nationally, so the market leans more heavily on renters. Rent is reported gross — contract rent plus tenant-paid utilities — which is why it runs above the advertised price on a listing for the same unit.

Every value on this page is published directly by the Census for this area — nothing is modelled or interpolated. Small-area estimates still carry wider margins of error than state or national figures, so check the linked ACS tables before relying on them for lending, appraisal or legal work.

Reading ZIP 68104 in context

How 68104 sits inside Douglas County and Nebraska.

ZIP 68104 is tabulated inside Douglas County, Nebraska, one of 35 ZIP areas the Census publishes for that county and 586 across Nebraska. This is a dense urban ZIP, where a single postal boundary can hold more residents than an entire rural county. County assignment on this page follows the largest share of the ZIP's land area, which matters where a delivery route crosses a county line: mail addressed to 68104 can be handled by a post office in a neighbouring county even though the tabulation area is filed here.

Against its own county, 68104 reports a median household income of $57,488, 30% below the $81,722 county median, and 19% below the $71,050 typical NE ZIP. Owner-occupied homes are valued at a median of $157,700, 37% below the county figure and close to the statewide ZIP median. Rent is reported gross — the contract amount plus tenant-paid utilities — at $1,049 a month, which is why it reads higher than the advertised rent on a listing for the same unit.

A taxable purchase made inside 68104 carries 7% at the register, assembled from the Omaha jurisdiction stack: the Nebraska state rate plus every county, municipal and special district levy that reaches this address. Because those district boundaries were drawn for schools, transit and hospital funding rather than for mail delivery, two addresses inside 68104 can legitimately fall under different totals — the rate shown here is the one that applies to the dominant jurisdiction.

Everything above comes from the Census Bureau American Community Survey 2019-2023 ACS 5-year estimates for this ZIP Code Tabulation Area, with sales tax rates traced to the state revenue agency. Five-year estimates pool sixty months of responses, so they are stable enough to compare 68104 with its neighbours but always trail the current year, and any value the Census suppressed for sample size is shown as unpublished rather than filled in with a model.

Sales tax in 68104

What a purchase inside this ZIP costs at checkout.

Rate applied
7%Omaha jurisdiction stack
Tax on $100
$7Rounded to the dollar
Tax on $1,000
$70Before any exemptions

This ZIP falls inside the Omaha rate area, so state, county, city and district levies are published here as a full stack.

Affordability in this ZIP

Derived from the Census medians above — indicative, not an offer.

Rent burden
22%Median rent ÷ median income
Price-to-income
2.7×Home value ÷ household income
Est. mortgage
$818/mo20% down, 30-yr at 6.75%
Poverty rate
15.6%Residents below poverty line

A rent burden above 30% is the federal threshold for cost-burdened households, and a price-to-income multiple above 4× is generally considered a stretched housing market. The mortgage figure is principal and interest only — taxes, insurance and HOA dues are extra.

How 68104 compares

ZIP 68104 against the median ZIP in Douglas County and across Nebraska.

MeasureZIP 68104County medianState medianvs state
Median household income$57,488$81,722$71,050-19%
Median home value$157,700$248,900$159,100-1%
Median gross rent$1,049$1,142$830+26%
Population37,00315,630743+4880%

Medians are computed across the 35 ZIP areas in Douglas County and the 586 ZIP areas in Nebraska.

Statewide rank

Where this ZIP places among all 586 Nebraska ZIP areas.

Income

richer than 18% of 556 state ZIPs

#456
Home value

above 49% of 543 state ZIPs

#275
Population

larger than 99% of 586 state ZIPs

#3

Comparable ZIP codes

Nebraska ZIP areas with almost the same household income.

ZIPCountyIncomeHome valueRent
68714Rock County$57,500$122,200$608
68862Valley County$57,303$125,200$623
68112Douglas County$57,692$139,000$1,123
68874Custer County$57,813$95,500$563
68421Nemaha County$57,838$97,500$504
68466Gage County$58,000$78,400$636

Nearby ZIP codes

Other ZIP codes filed under Douglas County.

Adjacent ZIP Codes

Other ZIP codes in Douglas County, Nebraska.

ZIP 68104 questions

Common questions about this ZIP code.

Where is ZIP code 68104?
ZIP 68104 lies mostly in Douglas County, Nebraska. County assignment follows the largest share of land area, so a ZIP straddling a county line is filed under its dominant county.
What sales tax do I pay in 68104?
Purchases are taxed at 7% combined, built from the Omaha jurisdiction stack.
Is 68104 expensive to live in?
Median rent runs $1,049 a month, about 22% of median household income, and the median home is worth $157,700 — -1% against the typical Nebraska ZIP.
Is a ZCTA the same as a postal ZIP code?
Not exactly. The Census builds ZIP Code Tabulation Areas from the ZIP codes of addresses inside each census block, so a ZCTA can differ slightly from the USPS delivery route of the same number, and PO-box-only ZIPs have no ZCTA at all.

Related pages for this area.

Sources & transparency

Every figure on this page is a published estimate for ZIP Code Tabulation Area 68104, except the affordability ratios and mortgage estimate, which we derive from those medians and label as estimates.

Last reviewed December 2024. Figures are published for reference and can change; verify with the source agency before filing or contracting. How we build and check this data.