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Bay County · Florida

ZIP code 32404

Population, income, housing costs and the sales tax rate charged on purchases inside ZIP 32404 — Census 2019-2023 ACS 5-year, no modelled estimates.
Population
42,117

ZCTA residents

Median income
$72,208

Household, past 12 months

Median home
$239,700

Owner-occupied value

Sales tax
6%

Florida state rate

Quick answer

ZIP 32404 sits in Bay County, Florida and is home to 42,117 people. Median household income is $72,208, the median home is worth $239,700 and median gross rent is $1,355. 72.9% of households own their home, and purchases are taxed at 6% (Florida state rate).

County
Bay County

FIPS 12005

State
Florida (FL)

1,013 ZIPs covered

Area codes
Not published

No NANPA match for this ZIP

Metro area
Outside covered metros

Rate jurisdiction used for tax

The numbers for 32404

American Community Survey 2019-2023 ACS 5-year estimates for this ZCTA.

Population
42,117ZIP 32404 residents
Median household income
$72,208Past 12 months, inflation adjusted
Median home value
$239,700Owner-occupied units
Median gross rent
$1,355Rent plus utilities, monthly
Median age
38.1 yrsAll residents
Homeownership rate
72.9%Owner-occupied households

ZIP 32404 in context

How this area compares with national benchmarks.

ZIP 32404 is a small city in Bay County, Florida, with 42,117 residents counted in the Census American Community Survey 2019-2023 ACS 5-year estimates, which places it #132 of 1,013 ranked by population — larger than 87% of them. The median age here is 38.1 years against 39.1 nationally, a slightly younger profile than the country as a whole. Places under 65,000 residents only appear in the five-year release, never the one-year file, so these values pool sixty months of responses and lag the current year by design.

Households in ZIP 32404 earn a median of $72,208 a year, 8.1% below the national figure of $78,538. This figure covers the household, not the worker: two people on ordinary wages at one address outrank a single professional in the same table. Poverty reaches 9.5% of residents here, below the 12.4% national rate.

The typical owner-occupied home in ZIP 32404 is valued at $239,700, 21% below the national figure, while median gross rent runs $1,355 a month, 3.6% below the national figure, or roughly $16,260 across a full year. A household on the local median income would put about 22.5% of gross pay toward that rent against the federal 30% cost-burden threshold, so renting here is within the standard affordability guideline. The home-price-to-income ratio works out to 3.3×, against roughly 3.9× nationally, so buying is easier here than in the average US market. 72.9% of occupied homes are owner-occupied versus 65% nationally, so the market leans toward owners. Rent is reported gross — contract rent plus tenant-paid utilities — which is why it runs above the advertised price on a listing for the same unit.

Every value on this page is published directly by the Census for this area — nothing is modelled or interpolated. Small-area estimates still carry wider margins of error than state or national figures, so check the linked ACS tables before relying on them for lending, appraisal or legal work.

Reading ZIP 32404 in context

How 32404 sits inside Bay County and Florida.

ZIP 32404 is tabulated inside Bay County, Florida, one of 12 ZIP areas the Census publishes for that county and 1,013 across Florida. This is a dense urban ZIP, where a single postal boundary can hold more residents than an entire rural county. County assignment on this page follows the largest share of the ZIP's land area, which matters where a delivery route crosses a county line: mail addressed to 32404 can be handled by a post office in a neighbouring county even though the tabulation area is filed here.

Against its own county, 32404 reports a median household income of $72,208, 6% above the $67,851 county median, and 3% above the $69,820 typical FL ZIP. Owner-occupied homes are valued at a median of $239,700, 6% below the county figure and 19% below the statewide ZIP median. Rent is reported gross — the contract amount plus tenant-paid utilities — at $1,355 a month, which is why it reads higher than the advertised rent on a listing for the same unit.

Florida charges 6% statewide, and local governments overlapping 32404 may add county, city or special-district levies on top. We publish the state floor for this ZIP rather than guessing a combined figure, because ZIP boundaries and taxing-district boundaries were drawn for different purposes and do not line up.

Everything above comes from the Census Bureau American Community Survey 2019-2023 ACS 5-year estimates for this ZIP Code Tabulation Area, with sales tax rates traced to the state revenue agency. Five-year estimates pool sixty months of responses, so they are stable enough to compare 32404 with its neighbours but always trail the current year, and any value the Census suppressed for sample size is shown as unpublished rather than filled in with a model.

Sales tax in 32404

What a purchase inside this ZIP costs at checkout.

Rate applied
6%State base rate only
Tax on $100
$6Rounded to the dollar
Tax on $1,000
$60Before any exemptions

Florida levies 6% statewide, and counties, cities and special districts inside this ZIP can add their own local rate on top. Check the county page for the local component before you quote a price.

Affordability in this ZIP

Derived from the Census medians above — indicative, not an offer.

Rent burden
23%Median rent ÷ median income
Price-to-income
3.3×Home value ÷ household income
Est. mortgage
$1,244/mo20% down, 30-yr at 6.75%
Poverty rate
9.5%Residents below poverty line

A rent burden above 30% is the federal threshold for cost-burdened households, and a price-to-income multiple above 4× is generally considered a stretched housing market. The mortgage figure is principal and interest only — taxes, insurance and HOA dues are extra.

How 32404 compares

ZIP 32404 against the median ZIP in Bay County and across Florida.

MeasureZIP 32404County medianState medianvs state
Median household income$72,208$67,851$69,820+3%
Median home value$239,700$255,100$295,700-19%
Median gross rent$1,355$1,436$1,494-9%
Population42,11715,33718,904+123%

Medians are computed across the 12 ZIP areas in Bay County and the 1013 ZIP areas in Florida.

Statewide rank

Where this ZIP places among all 1013 Florida ZIP areas.

Income

richer than 54% of 948 state ZIPs

#440
Home value

above 32% of 935 state ZIPs

#637
Population

larger than 87% of 1,013 state ZIPs

#132

Comparable ZIP codes

Florida ZIP areas with almost the same household income.

ZIPCountyIncomeHome valueRent
32176Volusia County$72,248$368,400$1,436
33462Palm Beach County$72,288$323,600$1,659
32408Bay County$72,322$352,400$1,453
34602Hernando County$72,054$241,300$1,284
32539Okaloosa County$72,521$272,300$1,323
33761Pinellas County$71,839$271,100$1,711

Nearby ZIP codes

Other ZIP codes filed under Bay County.

Adjacent ZIP Codes

Other ZIP codes in Bay County, Florida.

ZIP 32404 questions

Common questions about this ZIP code.

Where is ZIP code 32404?
ZIP 32404 lies mostly in Bay County, Florida. County assignment follows the largest share of land area, so a ZIP straddling a county line is filed under its dominant county.
What sales tax do I pay in 32404?
Florida charges 6% statewide, plus any county, city or district rate that applies locally.
Is 32404 expensive to live in?
Median rent runs $1,355 a month, about 23% of median household income, and the median home is worth $239,700 — -19% against the typical Florida ZIP.
Is a ZCTA the same as a postal ZIP code?
Not exactly. The Census builds ZIP Code Tabulation Areas from the ZIP codes of addresses inside each census block, so a ZCTA can differ slightly from the USPS delivery route of the same number, and PO-box-only ZIPs have no ZCTA at all.

Related pages for this area.

Sources & transparency

Every figure on this page is a published estimate for ZIP Code Tabulation Area 32404, except the affordability ratios and mortgage estimate, which we derive from those medians and label as estimates.

Last reviewed December 2024. Figures are published for reference and can change; verify with the source agency before filing or contracting. How we build and check this data.