Wisconsin Rapids, WI population, income and ZIP codes

Wisconsin Rapids city is a mid-size town in Wisconsin, with 18,756 residents counted in the Census American Community Survey 2019-2023 ACS 5-year estimates, which places it #44 of 807 ranked by population — larger than 94% of them. The median age here is 38.3 years against 39.1 nationally, a slightly younger profile than the country as a whole. Places under 65,000 residents only appear in the five-year release, never the one-year file, so these values pool sixty months of responses and lag the current year by design.

Households in Wisconsin Rapids city earn a median of $54,116 a year, 31.1% below the national figure of $78,538 and 27% below the $73,880 median for the 395 Wisconsin cities we cover. Median household income counts every pre-tax dollar arriving at an address — wages, self-employment, Social Security, pensions, interest and public assistance — for everyone living there, so multi-earner households pull the figure up even where individual pay is modest. Poverty reaches 14.4% of residents here, above the 12.4% national rate.

The typical owner-occupied home in Wisconsin Rapids city is valued at $116,600, 61.6% below the national figure and 45% below the $211,900 peer median, while median gross rent runs $872 a month, 38% below the national figure, or roughly $10,464 across a full year. A household on the local median income would put about 19.3% of gross pay toward that rent against the federal 30% cost-burden threshold, so renting here is cheap relative to what people here earn. The home-price-to-income ratio works out to 2.2×, against roughly 3.9× nationally, so purchase prices are unusually low against local pay, the pattern in places where supply is plentiful and wage growth has been flat. 56.4% of occupied homes are owner-occupied versus 65% nationally, so the market leans more heavily on renters. Gross rent folds in the utilities a tenant pays separately, so it is closer to the real monthly outlay than a headline rent figure.

No figure on this page is estimated by us; each one comes straight from the published ACS tables for this area. Small-area estimates still carry wider margins of error than state or national figures, so check the linked ACS tables before relying on them for lending, appraisal or legal work.