What is the population of Sturgeon Bay city?

Sturgeon Bay city has 9,702 residents on Census ACS 2019-2023 ACS 5-year estimates, ranking #99 of 807 in Wisconsin.

What is the median household income in Sturgeon Bay city?

Median household income in Sturgeon Bay city is $56,882 a year, 27.6% below the national figure of $78,538.

How much does it cost to rent or buy in Sturgeon Bay city?

Median gross rent is $1,011 a month and the median home value is $217,600, so rent absorbs about 21.3% of median household income.

Is Sturgeon Bay city affordable compared with the rest of the US?

Homes cost about 3.8× the local median income here versus roughly 3.9× nationally, so Sturgeon Bay city is more affordable to buy in than the typical US market, and rent takes 21.3% of median income against the 30% cost-burden line.

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Wisconsin · Census place 77875

Sturgeon Bay, WI population, income and ZIP codes

Quick answer

The population of the city of Sturgeon Bay, Wisconsin (Sturgeon Bay, WI — Census place “Sturgeon Bay city”) is 9,702 residents, ranking #99 of 807 places in Wisconsin. Median household income is $56,882, the median home is worth $217,600 and median gross rent runs $1,011 a month. Looking for the Sturgeon Bay Wisconsin ZIP code list? 1 ZIP codes serve Sturgeon Bay, WI: 54235.

Population: 9,702Sturgeon Bay city residents
Median household income: $56,882Past 12 months, inflation adjusted
Median home value: $217,600Owner-occupied units
Median gross rent: $1,011Rent plus utilities, monthly
Median age: 46.8 yrsAll residents
Homeownership rate: 64.1%Owner-occupied households

Sturgeon Bay ZIP codes (Wisconsin)

Census ZCTAs whose delivery area overlaps Sturgeon Bay.

The Sturgeon Bay WI ZIP code list below covers 1 ZIP code. Open any one for its population, income, housing and rent profile.

54235

What the numbers mean in Sturgeon Bay city

Housing cost measured against local earnings.

A household earning the Sturgeon Bay city median would spend about 21.3% of gross income on the median rent. The 30% mark is the federal threshold for cost burden, so anything above it signals a stretched rental market. The median home costs 3.8× the median household income; nationally that ratio sits near 4.5×. Poverty affects 10.1% of residents and 64.1% of households own their home.

Source: US Census Bureau, ACS 2019-2023 5-year estimates · rates as published for 2019-2023 ACS 5-year

Sturgeon Bay city, WI in context

How this area compares with national benchmarks.

Sturgeon Bay city is a mid-size town in Wisconsin, with 9,702 residents counted in the Census American Community Survey 2019-2023 ACS 5-year estimates, which places it #99 of 807 ranked by population — larger than 87% of them. The median age here is 46.8 years against 39.1 nationally, a markedly older profile that usually tracks retirees staying put and younger households leaving for work. Places under 65,000 residents only appear in the five-year release, never the one-year file, so these values pool sixty months of responses and lag the current year by design.

Households in Sturgeon Bay city earn a median of $56,882 a year, 27.6% below the national figure of $78,538 and 23% below the $73,880 median for the 395 Wisconsin cities we cover. This figure covers the household, not the worker: two people on ordinary wages at one address outrank a single professional in the same table. Poverty reaches 10.1% of residents here, below the 12.4% national rate.

The typical owner-occupied home in Sturgeon Bay city is valued at $217,600, 28.3% below the national figure and 3% above the $211,900 peer median, while median gross rent runs $1,011 a month, 28.1% below the national figure, or roughly $12,132 across a full year. A household on the local median income would put about 21.3% of gross pay toward that rent against the federal 30% cost-burden threshold, so renting here is within the standard affordability guideline. The home-price-to-income ratio works out to 3.8×, against roughly 3.9× nationally, so buying is easier here than in the average US market. 64.1% of occupied homes are owner-occupied versus 65% nationally, so the market leans more heavily on renters. Gross rent folds in the utilities a tenant pays separately, so it is closer to the real monthly outlay than a headline rent figure.

No figure on this page is estimated by us; each one comes straight from the published ACS tables for this area. Small-area estimates still carry wider margins of error than state or national figures, so check the linked ACS tables before relying on them for lending, appraisal or legal work.

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Frequently asked questions

Common questions about this area.

What is the population of Sturgeon Bay city?: Sturgeon Bay city has 9,702 residents on Census ACS 2019-2023 ACS 5-year estimates, ranking #99 of 807 in Wisconsin.
What is the median household income in Sturgeon Bay city?: Median household income in Sturgeon Bay city is $56,882 a year, 27.6% below the national figure of $78,538.
How much does it cost to rent or buy in Sturgeon Bay city?: Median gross rent is $1,011 a month and the median home value is $217,600, so rent absorbs about 21.3% of median household income.
Is Sturgeon Bay city affordable compared with the rest of the US?: Homes cost about 3.8× the local median income here versus roughly 3.9× nationally, so Sturgeon Bay city is more affordable to buy in than the typical US market, and rent takes 21.3% of median income against the 30% cost-burden line.
How current is this Sturgeon Bay city data?: All figures come from the US Census Bureau American Community Survey 2019-2023 ACS 5-year five-year estimates. Places under 65,000 residents only appear in the five-year release, never the one-year file, so these values pool sixty months of responses and lag the current year by design.