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Wisconsin · Census place 64100

Portage, WI population, income and ZIP codes

Quick answer

The population of the city of Portage, Wisconsin (Portage, WI — Census place “Portage city”) is 10,374 residents, ranking #93 of 807 places in Wisconsin. Median household income is $62,785, the median home is worth $187,300 and median gross rent runs $963 a month. Looking for the Portage Wisconsin ZIP code list? 1 ZIP codes serve Portage, WI: 53901.

Population
10,374Portage city residents
Median household income
$62,785Past 12 months, inflation adjusted
Median home value
$187,300Owner-occupied units
Median gross rent
$963Rent plus utilities, monthly
Median age
36.8 yrsAll residents
Homeownership rate
57.1%Owner-occupied households

Portage ZIP codes (Wisconsin)

Census ZCTAs whose delivery area overlaps Portage.

The Portage WI ZIP code list below covers 1 ZIP code. Open any one for its population, income, housing and rent profile.

What the numbers mean in Portage city

Housing cost measured against local earnings.

A household earning the Portage city median would spend about 18.4% of gross income on the median rent. The 30% mark is the federal threshold for cost burden, so anything above it signals a stretched rental market. The median home costs 3.0× the median household income; nationally that ratio sits near 4.5×. Poverty affects 13.9% of residents and 57.1% of households own their home.

Source: US Census Bureau, ACS 2019-2023 5-year estimates · rates as published for 2019-2023 ACS 5-year

Portage city, WI in context

How this area compares with national benchmarks.

Portage city is a mid-size town in Wisconsin, with 10,374 residents counted in the Census American Community Survey 2019-2023 ACS 5-year estimates, which places it #93 of 807 ranked by population — larger than 88% of them. The median age here is 36.8 years against 39.1 nationally, a slightly younger profile than the country as a whole. Places under 65,000 residents only appear in the five-year release, never the one-year file, so these values pool sixty months of responses and lag the current year by design.

Households in Portage city earn a median of $62,785 a year, 20.1% below the national figure of $78,538 and 15% below the $73,880 median for the 395 Wisconsin cities we cover. Household income here is measured before tax and pooled across everyone at the address, which is why it reads higher than typical individual earnings in the same area. Poverty reaches 13.9% of residents here, above the 12.4% national rate.

The typical owner-occupied home in Portage city is valued at $187,300, 38.3% below the national figure and 12% below the $211,900 peer median, while median gross rent runs $963 a month, 31.5% below the national figure, or roughly $11,556 across a full year. A household on the local median income would put about 18.4% of gross pay toward that rent against the federal 30% cost-burden threshold, so renting here is cheap relative to what people here earn. The home-price-to-income ratio works out to 3×, against roughly 3.9× nationally, so buying is easier here than in the average US market. 57.1% of occupied homes are owner-occupied versus 65% nationally, so the market leans more heavily on renters. The rent line includes utilities paid by the tenant, a definition worth remembering when comparing it against a landlord's quoted rate.

No figure on this page is estimated by us; each one comes straight from the published ACS tables for this area. Small-area estimates still carry wider margins of error than state or national figures, so check the linked ACS tables before relying on them for lending, appraisal or legal work.

Compare with nearby places

Places of similar size in Wisconsin.

More Wisconsin coverage.

Frequently asked questions

Common questions about this area.

What is the population of Portage city?
Portage city has 10,374 residents on Census ACS 2019-2023 ACS 5-year estimates, ranking #93 of 807 in Wisconsin.
What is the median household income in Portage city?
Median household income in Portage city is $62,785 a year, 20.1% below the national figure of $78,538.
How much does it cost to rent or buy in Portage city?
Median gross rent is $963 a month and the median home value is $187,300, so rent absorbs about 18.4% of median household income.
Is Portage city affordable compared with the rest of the US?
Homes cost about 3× the local median income here versus roughly 3.9× nationally, so Portage city is more affordable to buy in than the typical US market, and rent takes 18.4% of median income against the 30% cost-burden line.
How current is this Portage city data?
All figures come from the US Census Bureau American Community Survey 2019-2023 ACS 5-year five-year estimates. Places under 65,000 residents only appear in the five-year release, never the one-year file, so these values pool sixty months of responses and lag the current year by design.