What is the population of Green Bay city?

Green Bay city has 106,585 residents on Census ACS 2019-2023 ACS 5-year estimates, ranking #3 of 807 in Wisconsin.

What is the median household income in Green Bay city?

Median household income in Green Bay city is $62,546 a year, 20.4% below the national figure of $78,538.

How much does it cost to rent or buy in Green Bay city?

Median gross rent is $904 a month and the median home value is $191,500, so rent absorbs about 17.3% of median household income.

Is Green Bay city affordable compared with the rest of the US?

Homes cost about 3.1× the local median income here versus roughly 3.9× nationally, so Green Bay city is more affordable to buy in than the typical US market, and rent takes 17.3% of median income against the 30% cost-burden line.

Aerial view of a dense city center, illustrating the US cities ZIP code directory

Wisconsin · Census place 31000

Green Bay, WI population, income and ZIP codes

Quick answer

The population of the city of Green Bay, Wisconsin (Green Bay, WI — Census place “Green Bay city”) is 106,585 residents, ranking #3 of 807 places in Wisconsin. Median household income is $62,546, the median home is worth $191,500 and median gross rent runs $904 a month. Looking for the Green Bay Wisconsin ZIP code list? 5 ZIP codes serve Green Bay, WI: 54301, 54302, 54303, 54304, 54311.

Population: 106,585Green Bay city residents
Median household income: $62,546Past 12 months, inflation adjusted
Median home value: $191,500Owner-occupied units
Median gross rent: $904Rent plus utilities, monthly
Median age: 35.7 yrsAll residents
Homeownership rate: 55.9%Owner-occupied households

Green Bay ZIP codes (Wisconsin)

Census ZCTAs whose delivery area overlaps Green Bay.

The Green Bay WI ZIP code list below covers 5 ZIP codes. Open any one for its population, income, housing and rent profile.

What the numbers mean in Green Bay city

Housing cost measured against local earnings.

A household earning the Green Bay city median would spend about 17.3% of gross income on the median rent. The 30% mark is the federal threshold for cost burden, so anything above it signals a stretched rental market. The median home costs 3.1× the median household income; nationally that ratio sits near 4.5×. Poverty affects 16.5% of residents and 55.9% of households own their home.

Source: US Census Bureau, ACS 2019-2023 5-year estimates · rates as published for 2019-2023 ACS 5-year

Green Bay city, WI in context

How this area compares with national benchmarks.

Green Bay city is a mid-size city in Wisconsin, with 106,585 residents counted in the Census American Community Survey 2019-2023 ACS 5-year estimates, which places it #3 of 807 ranked by population — larger than 99% of them. The median age here is 35.7 years against 39.1 nationally, a slightly younger profile than the country as a whole. At this size the Census also publishes one-year estimates; the five-year values used here are steadier and let you compare against smaller neighbours on the same basis.

Households in Green Bay city earn a median of $62,546 a year, 20.4% below the national figure of $78,538 and 15% below the $73,880 median for the 395 Wisconsin cities we cover. This figure covers the household, not the worker: two people on ordinary wages at one address outrank a single professional in the same table. Poverty reaches 16.5% of residents here, above the 12.4% national rate.

The typical owner-occupied home in Green Bay city is valued at $191,500, 36.9% below the national figure and 10% below the $211,900 peer median, while median gross rent runs $904 a month, 35.7% below the national figure, or roughly $10,848 across a full year. A household on the local median income would put about 17.3% of gross pay toward that rent against the federal 30% cost-burden threshold, so renting here is cheap relative to what people here earn. The home-price-to-income ratio works out to 3.1×, against roughly 3.9× nationally, so buying is easier here than in the average US market. 55.9% of occupied homes are owner-occupied versus 65% nationally, so the market leans more heavily on renters. The rent line includes utilities paid by the tenant, a definition worth remembering when comparing it against a landlord's quoted rate.

All values below were released by the Census for this exact geography, with no gap-filling on our side. Small-area estimates still carry wider margins of error than state or national figures, so check the linked ACS tables before relying on them for lending, appraisal or legal work.

Compare with nearby places

Places of similar size in Wisconsin.

More Wisconsin coverage.

Frequently asked questions

Common questions about this area.

What is the population of Green Bay city?: Green Bay city has 106,585 residents on Census ACS 2019-2023 ACS 5-year estimates, ranking #3 of 807 in Wisconsin.
What is the median household income in Green Bay city?: Median household income in Green Bay city is $62,546 a year, 20.4% below the national figure of $78,538.
How much does it cost to rent or buy in Green Bay city?: Median gross rent is $904 a month and the median home value is $191,500, so rent absorbs about 17.3% of median household income.
Is Green Bay city affordable compared with the rest of the US?: Homes cost about 3.1× the local median income here versus roughly 3.9× nationally, so Green Bay city is more affordable to buy in than the typical US market, and rent takes 17.3% of median income against the 30% cost-burden line.
How current is this Green Bay city data?: All figures come from the US Census Bureau American Community Survey 2019-2023 ACS 5-year five-year estimates. At this size the Census also publishes one-year estimates; the five-year values used here are steadier and let you compare against smaller neighbours on the same basis.