What is the population of Ashland city?

Ashland city has 7,884 residents on Census ACS 2019-2023 ACS 5-year estimates, ranking #121 of 807 in Wisconsin.

What is the median household income in Ashland city?

Median household income in Ashland city is $49,258 a year, 37.3% below the national figure of $78,538.

How much does it cost to rent or buy in Ashland city?

Median gross rent is $697 a month and the median home value is $162,200, so rent absorbs about 17% of median household income.

Is Ashland city affordable compared with the rest of the US?

Homes cost about 3.3× the local median income here versus roughly 3.9× nationally, so Ashland city is more affordable to buy in than the typical US market, and rent takes 17% of median income against the 30% cost-burden line.

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Wisconsin · Census place 03225

Ashland, WI population, income and ZIP codes

Quick answer

The population of the city of Ashland, Wisconsin (Ashland, WI — Census place “Ashland city”) is 7,884 residents, ranking #121 of 807 places in Wisconsin. Median household income is $49,258, the median home is worth $162,200 and median gross rent runs $697 a month. Looking for the Ashland Wisconsin ZIP code list? 1 ZIP codes serve Ashland, WI: 54806.

Population: 7,884Ashland city residents
Median household income: $49,258Past 12 months, inflation adjusted
Median home value: $162,200Owner-occupied units
Median gross rent: $697Rent plus utilities, monthly
Median age: 40.2 yrsAll residents
Homeownership rate: 60%Owner-occupied households

Ashland ZIP codes (Wisconsin)

Census ZCTAs whose delivery area overlaps Ashland.

The Ashland WI ZIP code list below covers 1 ZIP code. Open any one for its population, income, housing and rent profile.

54806

What the numbers mean in Ashland city

Housing cost measured against local earnings.

A household earning the Ashland city median would spend about 17% of gross income on the median rent. The 30% mark is the federal threshold for cost burden, so anything above it signals a stretched rental market. The median home costs 3.3× the median household income; nationally that ratio sits near 4.5×. Poverty affects 24.1% of residents and 60% of households own their home.

Source: US Census Bureau, ACS 2019-2023 5-year estimates · rates as published for 2019-2023 ACS 5-year

Ashland city, WI in context

How this area compares with national benchmarks.

Ashland city is a mid-size town in Wisconsin, with 7,884 residents counted in the Census American Community Survey 2019-2023 ACS 5-year estimates, which places it #121 of 807 ranked by population — larger than 85% of them. The median age here is 40.2 years against 39.1 nationally, a slightly older profile than the country as a whole. Places under 65,000 residents only appear in the five-year release, never the one-year file, so these values pool sixty months of responses and lag the current year by design.

Households in Ashland city earn a median of $49,258 a year, 37.3% below the national figure of $78,538 and 33% below the $73,880 median for the 395 Wisconsin cities we cover. This figure covers the household, not the worker: two people on ordinary wages at one address outrank a single professional in the same table. Poverty reaches 24.1% of residents here, well above the 12.4% national rate, which is the single clearest signal in this dataset that median income here is carried by a narrow band of households.

The typical owner-occupied home in Ashland city is valued at $162,200, 46.5% below the national figure and 23% below the $211,900 peer median, while median gross rent runs $697 a month, 50.4% below the national figure, or roughly $8,364 across a full year. A household on the local median income would put about 17% of gross pay toward that rent against the federal 30% cost-burden threshold, so renting here is cheap relative to what people here earn. The home-price-to-income ratio works out to 3.3×, against roughly 3.9× nationally, so buying is easier here than in the average US market. 60% of occupied homes are owner-occupied versus 65% nationally, so the market leans more heavily on renters. Gross rent folds in the utilities a tenant pays separately, so it is closer to the real monthly outlay than a headline rent figure.

Every value on this page is published directly by the Census for this area — nothing is modelled or interpolated. Small-area estimates still carry wider margins of error than state or national figures, so check the linked ACS tables before relying on them for lending, appraisal or legal work.

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Frequently asked questions

Common questions about this area.

What is the population of Ashland city?: Ashland city has 7,884 residents on Census ACS 2019-2023 ACS 5-year estimates, ranking #121 of 807 in Wisconsin.
What is the median household income in Ashland city?: Median household income in Ashland city is $49,258 a year, 37.3% below the national figure of $78,538.
How much does it cost to rent or buy in Ashland city?: Median gross rent is $697 a month and the median home value is $162,200, so rent absorbs about 17% of median household income.
Is Ashland city affordable compared with the rest of the US?: Homes cost about 3.3× the local median income here versus roughly 3.9× nationally, so Ashland city is more affordable to buy in than the typical US market, and rent takes 17% of median income against the 30% cost-burden line.
How current is this Ashland city data?: All figures come from the US Census Bureau American Community Survey 2019-2023 ACS 5-year five-year estimates. Places under 65,000 residents only appear in the five-year release, never the one-year file, so these values pool sixty months of responses and lag the current year by design.